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Question about Average Daily Budget?

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# 1
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I'm about to set up a client in AdWords and I was wondering if the Average Daily Budget setting (i'm hoping for immediate positive ROI and total amount of traffic) is primarily aimed at limiting costs and achieving profitability, or more focused on the average position during the "testing" phase?

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Accepted by topic author Jeremy S
September 2015

Re: Question about Average Daily Budget?

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# 2
Top Contributor

Hi Jeremy,

 

It's all about controlling your budget--limiting your spend. AdWords campaigns are always in "testing" phase. When one test ends, another begins.

 

My advice is always the same when establishing a budget for a new campaign. Do not allocate more than you are willing to lose altogether. Never bid more than youa re willing to pay for a click.

 

Best of Luck!

 

Pete

 

petebardo -- Deadhead doing AdWords

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Jeremy S
September 2015

Re: Question about Average Daily Budget?

Top Contributor
# 2
Top Contributor

Hi Jeremy,

 

It's all about controlling your budget--limiting your spend. AdWords campaigns are always in "testing" phase. When one test ends, another begins.

 

My advice is always the same when establishing a budget for a new campaign. Do not allocate more than you are willing to lose altogether. Never bid more than youa re willing to pay for a click.

 

Best of Luck!

 

Pete

 

petebardo -- Deadhead doing AdWords