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Query on AdWords Bidding

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I plan to run a AdWords based campaign. I would like to understand how to calculate the minimum bid  and the specific per day budget for a minimum of 10 clicks. i.e. 304 clicks per month.


e.g. for the below

cotton curtainsBroadINR 1000114.37


How do calculate the bid amount for a campaign of 30 days with 10 clicks per day. What budget do I need to get 10 clicks per day. Suggested bid by the keyword cotton curtains is Rs.14.37.


I would also like to understand how I can get realistic data instead of Average data in google adwords.

Kindly help out.


1 Expert replyverified_user

Re: Query on AdWords Bidding

[ Edited ]
Top Contributor
# 2
Top Contributor


Its very difficult to calculate the minimum bid without knowing the advertising strategic goal.
The bids are different for any location on 1st page and top positions on 1st page.
Also your keywords QS factors and responsible for higher and lower bid to attain top position or first page.
Else your keywords match type also factors.
Number of competitors at that location and time(ad Scheduling by other competitors) effects at lot.

If you have very low budget you can not bid high for the keywords, also tend to lost impressions and clicks.

So until a bid strategy is decided, you can not judge the minimum amount of bid.

Archit, AdWords Top Contributor, Community Profile
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Re: Query on AdWords Bidding

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Thanks Archit!