Quality score like -- . What can I do to higher it?
Hi this is a screenshot of the quality score in my keywords.
This problem affect almost 3000 keywords of my website.
Can someone help me to understand how I can improve it?
Thank you in advance.
Re: Quality score like -- . What can I do to higher it?[ Edited ]
Re: Quality score like -- . What can I do to higher it?
Three factors affect your Quality Score:
- Expected click-through rate
- Landing page relevance
- Ad relevance
Improving any of these three could potentially improve your Quality Score, read more here - https://support.google.com/adwords/answer/7050591?hl=en-GB&ref_topic=3122882
It is worth noting that currently your Quality Score is classed as 'null', this could be because you've only just added the keywords, or because they haven't got many clicks/impressions (which I believe is the case here). This is a new change that Google is currently rolling out to advertisers, read more here - http://searchengineland.com/google-will-report-null-quality-scores-new-low-activity-keywords-256397
Hope this helps,