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Quality score like -- . What can I do to higher it?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi this is a screenshot of the quality score in my keywords.

quality score.pngQuality score = 0

This problem affect almost 3000 keywords of my website.

Can someone help me to understand how I can improve it?

 

Thank you in advance.

 

Francesco

1 Expert replyverified_user

Re: Quality score like -- . What can I do to higher it?

[ Edited ]
Top Contributor
# 2
Top Contributor

Hi Francesco,

 

You are advised to hover your mouse over the speech bubble in the Status column so as to see what the issue is. 

 

Best,

Lakatos

 

 

Re: Quality score like -- . What can I do to higher it?

Explorer ✭ ✭ ☆
# 3
Explorer ✭ ✭ ☆
Hi Francesco,

Three factors affect your Quality Score:
- Expected click-through rate
- Landing page relevance
- Ad relevance

Improving any of these three could potentially improve your Quality Score, read more here - https://support.google.com/adwords/answer/7050591?hl=en-GB&ref_topic=3122882

It is worth noting that currently your Quality Score is classed as 'null', this could be because you've only just added the keywords, or because they haven't got many clicks/impressions (which I believe is the case here). This is a new change that Google is currently rolling out to advertisers, read more here - http://searchengineland.com/google-will-report-null-quality-scores-new-low-activity-keywords-256397

Hope this helps,