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Qual.Score is 3! How to fix that?

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi all,

 

I found one keyword has extremely low Quality Score - 3 

 

I checked this keyword, it has 7.04% CTR, generates a good amount of conversions, the landing page is right (but adwords shows landing page experience is below average...)

 

See the diagnosis:

 
  • Expected clickthrough rate: Below average
  • Ad relevance: Above average
  • Landing page experience: Below average

What should I do to improve the QS of this keyword? How to bring up "expected clickthrough rate"? Do I need to raise my bid for this keyword? 

1 Expert replyverified_user

Qual.Score is 3! How to fix that?

Top Contributor
# 2
Top Contributor

It could be a "bad" keyword industry-wide?  Is it a very generic term?  Or a competitor branded term?

Qual.Score is 3! How to fix that?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Hi Shanee,

 

The keyword is the brand name, exact match type. I've tried other keyword types but they're not performing well. Anything else I need to change or check? 

 

Besides, I have two keywords, one is [brand name], the other one is [brand name co.], the second one has high Quality Score. Do you think I need to separate them in different ad groups or just pause the first one?

Qual.Score is 3! How to fix that?

Top Contributor
# 4
Top Contributor

I would guess that the brand term sounds generic?  And, then with the "co" it's more specific.  There might not be much you can do about it.