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Q: Simmilar Broad Match keywords in the same adgroup

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I have this set of keywords in the same adgroup:

 

SWIMMING POOL BUILDER - Broad Match

SWIMMING POOL CONSTRUCTION - Broad Match

SWIMMING POOL CONSTRUCTOR - Broad Match

 

Will this keywords compete with each other? Does it cause to raise each others CPC? Thank you so much.

2 Expert replyverified_user
2 ACCEPTED SOLUTIONS

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Gie L
September 2015

Re: Q: Simmilar Broad Match keywords in the same adgroup

Rising Star
# 2
Rising Star
Hi GIe,

Not really, Since these keywords are in the same adgroup they wont be competing. Also it most cases advertisers use different variations of same keywords to secure the traffic from that keyword.

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Gie L
September 2015

Re: Q: Simmilar Broad Match keywords in the same adgroup

Top Contributor
# 3
Top Contributor
And no - they will not push up the CPC between themselves - Google will only serve one ad triggered by one of your keywords - the one which (in a sense) wins the internal auction within your account - then that candidate goes forward and fights it out with the candidates from competitor accounts. You present your best bid and get the ad slot you win... here, the competitors bids will push up your cpc to your maximum (if required) as you go for the best position possible within your bid limit.

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Gie L
September 2015

Re: Q: Simmilar Broad Match keywords in the same adgroup

Rising Star
# 2
Rising Star
Hi GIe,

Not really, Since these keywords are in the same adgroup they wont be competing. Also it most cases advertisers use different variations of same keywords to secure the traffic from that keyword.
Marked as Best Answer.
Solution
Accepted by topic author Gie L
September 2015

Re: Q: Simmilar Broad Match keywords in the same adgroup

Top Contributor
# 3
Top Contributor
And no - they will not push up the CPC between themselves - Google will only serve one ad triggered by one of your keywords - the one which (in a sense) wins the internal auction within your account - then that candidate goes forward and fights it out with the candidates from competitor accounts. You present your best bid and get the ad slot you win... here, the competitors bids will push up your cpc to your maximum (if required) as you go for the best position possible within your bid limit.

Re: Q: Simmilar Broad Match keywords in the same adgroup

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
Hi Nisal,

Thank you very much for your response. It got my head clear now.

Re: Q: Simmilar Broad Match keywords in the same adgroup

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
Hi Steve! Thank you for this information. It is very helpful. More Power!