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Punctuation in Negative Keywords

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Does punctuation work in negative keywords? For instance, I do not want my ads to appear if someone's search includes "$100", like "hotel rooms for under $100". Can I specify "$100" as a negative keywords to do this?

2 Expert replyverified_user
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Accepted Solutions
Marked as Best Answer.
Solution
Accepted by Zee (Community Manager)
September 2015

Re: Punctuation in Negative Keywords

Participant ✭ ☆ ☆
# 2
Participant ✭ ☆ ☆

Hello Web_1,

 

Adwords does not recoginze the symbol when they appear in keywords, only two exceptions are ampersands and accent marks.  Some of the symbols that can't be used in keywords: , ! @ % ^ * () = {} ; ~ ` <> ? \ |. Since $ is currency symbol, i think it will work as negative keywords but not sure.

Dinesh
My Blog

View solution in original post

Marked as Best Answer.
Solution
Accepted by Zee (Community Manager)
September 2015

Re: Punctuation in Negative Keywords

Top Contributor
# 3
Top Contributor

Hi Web_1,

 

As an example I tried including $100 as negative with all match types (broad, phrase, exact) and Adwords system accepted them to be included as negatives. So I think you can give it a try and see if that helps in reducing irrelevant traffic for you and also update us here.

 

Thanks!

Pankaj

View solution in original post

Marked as Best Answer.
Solution
Accepted by Zee (Community Manager)
September 2015

Re: Punctuation in Negative Keywords

Top Contributor
# 4
Top Contributor

Web_1, why don't you try it for yourself, as Pankaj said?

 

But in order to avoid waiting, and get some quick results (within an hour), why don't you create a new AdGroup, with:

 

  • one phrase match keyword, say "hotel somewhere" (check the keyword tool for some ideas and make sure you don't pick a low search volume one)
  • one negative phrase, say -"$100"

 

Wait for about an hour, and then try to see your ad, with the Ad Preview Tool, when searching for hotel somewhere under $100.

 

If you can still see your ad, it doesn't work. If it blocks it, then you have proof it works, and you can use the result across any campaign / ad group.

Calin Sandici, AdWords Top Contributor | Find me on: Google+ | Twitter | LinkedIn | myBlog
Was my response helpful? If yes, please mark it as the ‘Best Answer.’ Learn how here.

View solution in original post

Marked as Best Answer.
Solution
Accepted by Zee (Community Manager)
September 2015

Re: Punctuation in Negative Keywords

Participant ✭ ☆ ☆
# 2
Participant ✭ ☆ ☆

Hello Web_1,

 

Adwords does not recoginze the symbol when they appear in keywords, only two exceptions are ampersands and accent marks.  Some of the symbols that can't be used in keywords: , ! @ % ^ * () = {} ; ~ ` <> ? \ |. Since $ is currency symbol, i think it will work as negative keywords but not sure.

Dinesh
My Blog
Marked as Best Answer.
Solution
Accepted by Zee (Community Manager)
September 2015

Re: Punctuation in Negative Keywords

Top Contributor
# 3
Top Contributor

Hi Web_1,

 

As an example I tried including $100 as negative with all match types (broad, phrase, exact) and Adwords system accepted them to be included as negatives. So I think you can give it a try and see if that helps in reducing irrelevant traffic for you and also update us here.

 

Thanks!

Pankaj

Marked as Best Answer.
Solution
Accepted by Zee (Community Manager)
September 2015

Re: Punctuation in Negative Keywords

Top Contributor
# 4
Top Contributor

Web_1, why don't you try it for yourself, as Pankaj said?

 

But in order to avoid waiting, and get some quick results (within an hour), why don't you create a new AdGroup, with:

 

  • one phrase match keyword, say "hotel somewhere" (check the keyword tool for some ideas and make sure you don't pick a low search volume one)
  • one negative phrase, say -"$100"

 

Wait for about an hour, and then try to see your ad, with the Ad Preview Tool, when searching for hotel somewhere under $100.

 

If you can still see your ad, it doesn't work. If it blocks it, then you have proof it works, and you can use the result across any campaign / ad group.

Calin Sandici, AdWords Top Contributor | Find me on: Google+ | Twitter | LinkedIn | myBlog
Was my response helpful? If yes, please mark it as the ‘Best Answer.’ Learn how here.