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Promoting of Lusaka Marathon

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi!

 

I am a Norwegian intern in the Zambia Amateur Athletics Association.

 

At the moment I am looking for online/mobile opportunities to promote Lusaka Marathon, which are going to be held in March 2016. It will be an international event for elite runners (hopefully we will get a winning time under 2.15hours) and amateurs/recreational runners. The event will be sent on live TV.

 

The purpose of the campaign/marketing is first and foremost to reach amateur runners/recreational runners from Zambia and abroad, and get them to sign up. So, the question is: What kind of campaign/marketing approach should we use? 

 

Looking forward to hear from you!

 

Kind regards

Stig Axelsen   

2 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
October 2015

Re: Promoting of Lusaka Marathon

Rising Star
# 3
Rising Star

Hey Stig, how are things?

 

You have a few possibilities there.

 

Google Search Network

The most common and used network in terms of relevancy it's the Search Network. It's based on the search that we do on Google.com every single day. since you can advertise for people that are actually LOOKING for that subject. They use the famous Text Ads.

 

You can check this page to lean to set tup some of those:

https://support.google.com/adwords/topic/3119116?hl=en

 

Google Remarketing

It's a good feature to show your ads for people that already visited your website. You can learn more about that here:

https://support.google.com/adwords/answer/2453998

 

Gmail Ads

You could also use ads on Gmail. This page tells you more:

https://support.google.com/adwordspolicy/answer/6210602?hl=en

 

Here you can check the right network for you:

https://support.google.com/adwords/answer/2567043?hl=en

 

Hope this helps.

 

Cheers,

Leandro Martinez


Leandro Martinez | Basta1Click

View solution in original post

Re: Promoting of Lusaka Marathon

Rising Star
# 2
Rising Star
Hi Stig,

You can start with Display as well as search campaigns.

Regards
Archit, AdWords Rising Star, Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer.’
Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
October 2015

Re: Promoting of Lusaka Marathon

Rising Star
# 3
Rising Star

Hey Stig, how are things?

 

You have a few possibilities there.

 

Google Search Network

The most common and used network in terms of relevancy it's the Search Network. It's based on the search that we do on Google.com every single day. since you can advertise for people that are actually LOOKING for that subject. They use the famous Text Ads.

 

You can check this page to lean to set tup some of those:

https://support.google.com/adwords/topic/3119116?hl=en

 

Google Remarketing

It's a good feature to show your ads for people that already visited your website. You can learn more about that here:

https://support.google.com/adwords/answer/2453998

 

Gmail Ads

You could also use ads on Gmail. This page tells you more:

https://support.google.com/adwordspolicy/answer/6210602?hl=en

 

Here you can check the right network for you:

https://support.google.com/adwords/answer/2567043?hl=en

 

Hope this helps.

 

Cheers,

Leandro Martinez


Leandro Martinez | Basta1Click

Re: Promoting of Lusaka Marathon

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
Hi, Leandro!

Thank you so much for your help. This was helpful.

Cheers
Stig Axelsen

Re: Promoting of Lusaka Marathon

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
Hi, Archit!

Thank you so much for your help. This was helpful.

Cheers
Stig Axelsen