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Promoting articles using AdWords?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi there,

Is it possible to link an "ad" to a specific article on our website? The article in question is not technically an advertisement, but expert legal comment on a recent case. I cannot find an example of this technique being used anywhere before so I am not sure if a) it is allowed and b) if it worth it.

Thanks in advance.

J

Marked as Best Answer.
Solution
Accepted by topic author James L
August 2016

Re: Promoting articles using AdWords?

Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆
Hi James,

Yes, you can advertise your article on Google Ad Network if you are adhering to the Adwords Policies mentioned in the below link"

https://support.google.com/adwordspolicy/answer/6008942?hl=en

Whether it's worth for you or not, depends on what your goals are Smiley Happy You can chose among a plethora of targeting options in Adwords which fits best to your requirement.

Hope it helps !!

Re: Promoting articles using AdWords?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Thanks, Deepak - most helpful!