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Products extension ads retired issue

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Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭


For my PLA (product listing ads) i have this message in my aswords account :

At the end of May 2013, we retired product extension ads. The performance statistics for date ranges after this time will be zero.


what does that mean? any one help please


Ps:tow months ago , the PLA work fine , but now not work ,I cannot see my products in google search reasult anymore ,why?


thanks in advance

1 Expert replyverified_user

Re: Products extension ads retired issue

Collaborator ✭ ✭ ✭
# 2
Collaborator ✭ ✭ ✭

Hello Miro ! Welcome to the Community !


I think It means that product listing ads which were free for a while transitioned to a paid business model. 

You can still run PLA if you setup a paid CPC configuration.

Re: Products extension ads retired issue

Top Contributor
# 3
Top Contributor
Hi Miro B,

PLA's and product extensions are two different things. Product extensions are (were) like other AdWords extensions. They show along with your regular search text ad, with a picture of the product and the title. That's what's being retired. No big deal, I used them for a while, after great effort on my part, but they didn't really work for us.

Your PLA campaign will not be affected by this.

Best of Luck!

petebardo -- Deadhead doing AdWords