Products Listing Ads confusion
I have google merchant
I have an Adwords account
they appear to be connected
So now, as i understand it, I can set up in Adwords either a campaign for product listing ads (PLA's) or I can add PLA's to existing campaigns (??)
Campaign Structure question
Is it better-considering all the bells and whistles now provided in AdWords (product extensions, PLA's etc.) to set up a campaign based on a collection or on each specific item within a collection.
Most of what we sell is in Collections, which may have 4 or 5 different items. So is it better to set up the Collection as a campagin with separate adgroups for each item in the collection. OR set up a campaign for each specific item.
thanks for the feedback!
Re: Products Listing Ads confusion
I have big confusion with Product Listing Ads. I have created two campaigns as follow.
- My Product Listing Ads
- Outdoor Umbrellas
My product listing Ads campaign have one Ad group with name Google Merchant Center.
That ad group does not contain any keywords. But, I can see one Ad with Eligible status.
I have started this campaign on 5th July, 2012. But, I'm not able to see my products in Google web search.
So, How can I fix this issue?
My website: http://www.vistastores.com/
My Customer ID: 311-389-5955