AdWords
2.9K members online now
2.9K members online now
Get started with AdWords - learn the basics to get set up for success
Guide Me
star_border
Reply

Products Listing Ads confusion

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I have google merchant

I have an Adwords account

they appear to be connected

So now, as i understand it, I can set up in Adwords either a campaign for product listing ads (PLA's) or I can add PLA's to existing campaigns (??)

1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by Zee (Community Manager)
September 2015

Re: Products Listing Ads confusion

Zee Community Manager
Community Manager
# 3
Zee Community Manager
Community Manager

Hi tdc10, 

 

Yes, that's correct. You can set up a new camapign in your AdWords account, once you've linked your campaign to the Merchant Center account. Or you can set up product listing ads in an existing campaign. This Help Center article provides all the necessary details.

 

Good luck,

Zee
G+

View solution in original post

Campaign Structure question

Visitor ✭ ✭ ✭
# 2
Visitor ✭ ✭ ✭

Is it better-considering all the bells and whistles now provided in AdWords (product extensions, PLA's etc.) to set up a campaign based on a collection or on each specific item within a collection.

 

Most of what we sell is in Collections, which may have 4 or 5 different items.  So is it better to set up the Collection as a campagin with separate adgroups for each item in the collection.  OR set up a campaign for each specific item.

 

thanks for the feedback!

Marked as Best Answer.
Solution
Accepted by Zee (Community Manager)
September 2015

Re: Products Listing Ads confusion

Zee Community Manager
Community Manager
# 3
Zee Community Manager
Community Manager

Hi tdc10, 

 

Yes, that's correct. You can set up a new camapign in your AdWords account, once you've linked your campaign to the Merchant Center account. Or you can set up product listing ads in an existing campaign. This Help Center article provides all the necessary details.

 

Good luck,

Zee
G+

Re: Products Listing Ads confusion

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭

I have big confusion with Product Listing Ads. I have created two campaigns as follow.

 

  1. My Product Listing Ads
  2. Outdoor Umbrellas

My product listing Ads campaign have one Ad group with name Google Merchant Center.

 

That ad group does not contain any keywords. But, I can see one Ad with Eligible status.

 

I have started this campaign on 5th July, 2012. But, I'm not able to see my products in Google web search.

 

So, How can I fix this issue?

 

My website: http://www.vistastores.com/

 

My Customer ID: 311-389-5955