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Product catogory in keyword planner

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Keyword planner gives different figures for "average monthly searches" in following two scenarios. 1) When a specific product category is selected. 2) When it is set for all product categories. How is that possible? People who search in Google do not have the option to select or filter product category rather they just type the keyword or what they search for. What is this product category in Keyword planner exactly? Maybe I’m not getting it correctly. Please help

Re: Product catogory in keyword planner

Collaborator ✭ ☆ ☆
# 2
Collaborator ✭ ☆ ☆
No, the data should be same, just make sure to select the same setting like location and language when comparing them.

Product category is just an option to provide keyword ideas based on predefined keywords categories. For example if you are advertising a restaurant you can choose the relevant category, click "Get ideas", and the keyword planner will generate keyword ideas for this category.

Re: Product catogory in keyword planner

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Thanks Ahamed. but i get two different results for same target settings. location, language and all other criteria are set identical in both cases (except for product category). figures are way different - 2million and 16k. where could i possibly go wrong?
thanks again

Re: Product catogory in keyword planner

Follower ✭ ✭ ✭
# 4
Follower ✭ ✭ ✭
Hi Udara,

Can you share the Keyword (including location, language and category) for which you are getting different search results?

Thanks,
Amit Verma

Re: Product catogory in keyword planner

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
Hi Amit
keyword is "Rent a car in Sri Lanka" Location "Sri Lanka" Language "All" category "Car rental services"

Thanks

Re: Product catogory in keyword planner

Follower ✭ ✭ ✭
# 6
Follower ✭ ✭ ✭
Hi Udara,

Results for both cases are same. There is no variation in "average monthly search" statics. You must have missed something else while making search. I suggest you go through following links to understand more about "Keyword Planner":
https://support.google.com/adwords/answer/2999770?hl=en
https://support.google.com/adwords/answer/3022575?hl=en

Hope these articles help you.

With Regards,
Amit Verma

Re: Product catogory in keyword planner

Visitor ✭ ✭ ✭
# 7
Visitor ✭ ✭ ✭
Results still differ Amit. links are useful anyway. thanks