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Product Specific Remarketing

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Is it allowed to remarket following products?

 

Diaper Rash Cream
Cracked Nipple Cream (Excessive nursing)
Prenatal Acne Cream
Hemorrhoid Remedy
Stretch Mark Remedy
Body Wash
Body Lotion

 

If not, than which policy are they violating?

2 Expert replyverified_user

Re: Product Specific Remarketing

Rising Star
# 2
Rising Star

Hi Akshat,

 

Remarketing isn't allowed for a few sensitive categories, as per Google's interest based advertising policy. Your business may fall under this category if you're selling products designed for users in a specific medical category or group. Learn more about this policy here.

 

Cheers,

Sumanth

Sumanth Sridhar

Re: Product Specific Remarketing

Community Manager
# 3
Community Manager
Hi Akshat J,

As per the link that Sumanth provided for you, "Sites or apps that sell wellness-based products for sensitive conditions or uses, such as over-the-counter erectile dysfunction treatments, adult diapers, hearing aids, hemorrhoid cream, or condoms".

Your products seem to somewhat fall into this category, also, if you keep reading the same Help Center page, you'll see that: "Even if the remarketing list is created without any sensitive information, some types of ad content are still prohibited: In creating ads for remarketing campaigns in this category, the ad content should not imply knowledge of a person's medical history or health conditions".

Without seeing your account (website, ads, ect) we couldn't say for sure. Let us know if you are still having issues after reviewing the policy.