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Problem with max bid in keywords

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I Have set the MAX CPC by default in 0.10 but i see that every day some keywords are raising automatically. Why is this happening?

Re: Problem with max bid in keywords

Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆
You should check your adgroup settings for bids, and maybe you modified bids to be higher for some percent on desktop or mobile.
Or check those keywords, maybe you entered manual CPC higher for those keywords only.

Re: Problem with max bid in keywords

[ Edited ]
Explorer ✭ ✭ ✭
# 3
Explorer ✭ ✭ ✭

Hello Malliori,

Welcome to AdWords Community.

I believe your campaign may be using Flexible Bid Strategies, so it is being raised automatically by the system. Please check and post the bidding strategy you are using for the campaigns. Are you using Enhanced CPC??

I would recommend you to switch to Manual Bidding from the Campaign Settings tab, or remove the Flexible Bid Strategies applied to the Campaigns or the AdGrpups to stop the automatic Bid increase

Fore Automatic Bidding, read this article:
https://support.google.com/adwords/answer/2470106?hl=en

For manual Bidding, read this article:
https://support.google.com/adwords/answer/2390250?hl=en

Fore more on Flexible Bid Strategies, read this article:
https://support.google.com/adwords/answer/2979071?hl=en

Hope this Helps.
- Prashanth Reniguntala