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Plz Define CTR in Detail.

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Can anyone tell me what actually CTR is ?

2 Expert replyverified_user
Marked as Best Answer.
Accepted by Theresa_Zook (Top Contributor Alumni)
September 2015

Re: Plz Define CTR in Detail.

Top Contributor
# 2
Top Contributor
Hi Muti,

If you haven't gone through this link which explains CTR:

Neha Gupta, AdWordsTop Contributor Follow Me: My Blog | Twitter | Google+ | LinkedIn
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’

Re: Plz Define CTR in Detail.

Rising Star
# 3
Rising Star
Hi Muti,

CTR is the ratio of clicks recorded by the total impressions recorded in your AdWords account/campaign. In simple mathematical terms,

CTR = Clicks/Impressions

Do give neha's link a read and let us know if you have any other questions on this.

Hope this Helps!


Shashank Singh, AdWords Rising Star |
Did you find any helpful responses or answers to your query? If yes, please hit "Like" or "Accept as Solution"

Re: Plz Define CTR in Detail.

[ Edited ]
Follower ✭ ✭ ✭
# 4
Follower ✭ ✭ ✭

In short CTR = Click Through Rate, which is the number of clicks divided by the number of impressions.

Irrelevant keywords or irrelevant ads generally lower CTRs because they do not match the user's intent.

Poor quality ads, regardless of the keyword relevance, usually result in lower CTRs. Examples of poor quality ads are ads with bad grammar, typos or DKI that results in awkward text.

Another factor in CTR is simply the number of impressions. Low number of impressions are a result of too short of time and/or low trafficked keywords, a budget that has run out too fast, etc.. In this case the CTR would not give you much indication on the quality of your ads or keywords.