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Please help me choose a Bid strategy

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

My Company sells software as a service .And the conversion for me is when people sign up for an account for free trial.  target market being Europe and us. 

I am exploring for a right bidding strategy.
We had a constant conversion when the strategy was maximize conversions.(ran for 45 days approx)

but when i changed to top of search page location , the clicks and conversions suddenly dropped. though i wnated to wait the drastic reduction in clicks made me change the strategy within 10 days.
Now I am turning to maximize clicks.

What is the ideal strategy for me. Any body can suggest a proven strategy.

(Also I dont understand option to chose enhanced cpc when going for automated biidng maximize clicks. doestnt the bidding increase automatically.)

1 Expert replyverified_user

Please help me choose a Bid strategy

Top Contributor
# 2
Top Contributor

My view is that there is no strategy which fits all. You should test and find the bid strategy which best works for you.

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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