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Plan before starting a campaign

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi everyone,

 

before starting an adwords campaign, i have to make a business plan for it... like calculating estimated conversions, ROI and so on. are there standard actions to take before i start with that campaign? i've already have a landing page, measured in analytics, collected the right keywords (also the negative ones), just donno where to start from...

 

I'll appreciate your help

Anyone? Smiley Very Happy

1 ACCEPTED SOLUTION

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Marked as Best Answer.
Solution
Accepted by topic author Mihaela R
September 2015

Re: Plan before starting a campaign

Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆

Hi Mihaela,

 

Sounds like you have a good start. For your conversion question i use 1.5% as a general average for a conversion rate when i don't have any data about a particular industry.

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Mihaela R
September 2015

Re: Plan before starting a campaign

Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆

Hi Mihaela,

 

Sounds like you have a good start. For your conversion question i use 1.5% as a general average for a conversion rate when i don't have any data about a particular industry.