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Placements in Display campaign - irrelevant websites

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# 1
Visitor ✭ ✭ ✭

A currently running a display ad campaign where the placements have been selected by Google.  Most are irrelevant to keywords, which have been entered like this: 

 

+masters+in+art+history  (surely this is not too broad)

 

What can I do to change the placements?  Am I suppose to select websites where I want the ad to appear?

 

Also, how can I find search terms (terms people have used before clicking on an ad)?  in Display campaign?

 

I noticed in Analytics under 'keyword' - 'Automatic matching' appears for display campaign but not in normal search campaign.  is this something to be bothered about?

 

 

1 Expert replyverified_user

Placements in Display campaign - irrelevant websites

Top Contributor
# 2
Top Contributor

Hello there;

On the display network keywords  are considered broad match, and work collectively to create a theme.

Read this article about targeting methods on the display network;

Display Network - How many Targeting Methods to choose?

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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