AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

1.9K members online now
1.9K members online now
Get started with Google Ads - learn the basics to get set up for success
Guide Me

Placement targeting suggestion

Follower ✭ ✭ ☆
# 1
Follower ✭ ✭ ☆



I am to launch a Display campaign for some placements. I read somewhere that targeting an Ad group in Display Campaigns works well if we use any two targeting combinations. 


Now, I want to show my Ads on site like imac, mac360, thenextweb etc as my product is related to Macbook. Am I correct if I go with placement targeting only?


And how should I bid on these sites in terms of budget? I am confused. Kindly assist.



1 Expert replyverified_user

Re: Placement targeting suggestion

Top Contributor
# 2
Top Contributor

Hi Jack;

I like to combine two targeting methods to narrow the targeting to relevant pages or users. So I always use keywords (which define the theme - 8-15 will do - you don't need more to set a theme of a MacBook) AND another targeting method - in your case this could be "placements", or topics

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’