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Placement targeting suggestion

Follower ✭ ✭ ☆
# 1
Follower ✭ ✭ ☆

Hi,

 

I am to launch a Display campaign for some placements. I read somewhere that targeting an Ad group in Display Campaigns works well if we use any two targeting combinations. 

 

Now, I want to show my Ads on site like imac, mac360, thenextweb etc as my product is related to Macbook. Am I correct if I go with placement targeting only?

 

And how should I bid on these sites in terms of budget? I am confused. Kindly assist.

 

Thanks,

1 Expert replyverified_user

Re: Placement targeting suggestion

Top Contributor
# 2
Top Contributor

Hi Jack;

I like to combine two targeting methods to narrow the targeting to relevant pages or users. So I always use keywords (which define the theme - 8-15 will do - you don't need more to set a theme of a MacBook) AND another targeting method - in your case this could be "placements", or topics

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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