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Placement for Display Remarketing Ads

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# 1
Visitor ✭ ✭ ✭

Hi everyone,

I have a remarketing campaign set up and would like to see if there is a need to add placements. In case I do, does it mean that the user on my list will ONLY be able to see the ads on those placements?

 

Kind regards,

Ana

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Placement for Display Remarketing Ads

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# 2
Top Contributor

Essentially you can set u placements and then choose to do one of (a number, but basically) two things... either send your traffic to only these pages at the exclusion of all others, or.. send traffic to all pages, but adjust your bids - usually this would be an upward adjustment - for your managed placements.

 

you can, of course, also add exclusions to avoid certain placements if you find that you are spending a lot of budget on specific sites without getting a decent enough return.

Placement for Display Remarketing Ads

Top Contributor
# 3
Top Contributor

With remarketing, you don't HAVE to choose placements as an option.  The remarketing list is your targeting.  So, you don't need to add any other targeting (placements, keywords, interests, etc).  But, you CAN if you would like as @stickleback mentions below.

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