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People don't search for this term very often, so it's not eligible to show your ads.

[ Edited ]
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# 1
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The adwords console is displaying the following re. some of my keywords: "People don't search for this term very often, so it's not eligible to show your ads."  I'm curious to understand the logic behind this policy.

 

Dr. Phillip M. Feldman

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Accepted by topic author Phillip F
January 2017

People don't search for this term very often, so it's not eligible to show your ads.

Top Contributor
# 2
Top Contributor

Hi Phillip,

 

The official answer is:

 

Keeping these keywords out of the ad auction helps AdWords to serve ads more efficiently and reduces the volume of keywords in our system.

 

More here:

https://support.google.com/adwords/answer/2616014

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Marked as Best Answer.
Solution
Accepted by topic author Phillip F
January 2017

People don't search for this term very often, so it's not eligible to show your ads.

Top Contributor
# 2
Top Contributor

Hi Phillip,

 

The official answer is:

 

Keeping these keywords out of the ad auction helps AdWords to serve ads more efficiently and reduces the volume of keywords in our system.

 

More here:

https://support.google.com/adwords/answer/2616014