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Paused ad group getting clicks

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# 1
Visitor ✭ ✭ ✭

I have a campaign with many ad groups.  After a long hiatus, I enabled just one ad group in the campaign, however other ad groups in the campaign are receiving clicks, even though those are paused.  How can I only promote the one ad group I want active?

 

Thanks!

 

 

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Marked as Best Answer.
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Accepted by MosheTLV (Top Contributor)
June 2016

Re: Paused ad group getting clicks

Top Contributor
# 2
Top Contributor
Hi Vince,

You simply pause all remaining ad groups and/or campaigns leaving on that one ad group active. Just as you understand it to work.

It's hard to say what's occurring here. Technically speaking, paused ad groups can't serve ads.

So, my hunch is there is something else in play here. Is there any possibility that you enabled a campaign first that had multiple ad groups active and then went in and paused them? Or maybe the timeframe you're reviewing includes a point where those ad groups were active?

Let me know what you find out. I've been working in accounts for a long time and I've never had anything that was paused actually serve.

-Tommy
Tommy Sands, AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer.’

View solution in original post

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
June 2016

Re: Paused ad group getting clicks

Top Contributor
# 2
Top Contributor
Hi Vince,

You simply pause all remaining ad groups and/or campaigns leaving on that one ad group active. Just as you understand it to work.

It's hard to say what's occurring here. Technically speaking, paused ad groups can't serve ads.

So, my hunch is there is something else in play here. Is there any possibility that you enabled a campaign first that had multiple ad groups active and then went in and paused them? Or maybe the timeframe you're reviewing includes a point where those ad groups were active?

Let me know what you find out. I've been working in accounts for a long time and I've never had anything that was paused actually serve.

-Tommy
Tommy Sands, AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer.’