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PPC and CPC

Follower ✭ ☆ ☆
# 1
Follower ✭ ☆ ☆

Hi, As per my knowledge.. PPC (pay per click) is paid advertisement program run by Google. And What is CPC? It is also a Paid advertisement program? Could any one tell me in brief?

1 Expert replyverified_user
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Accepted Solutions
Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: PPC and CPC

Participant ✭ ✭ ✭
# 3
Participant ✭ ✭ ✭
Hi James,

Welcome !

Cost Per Click (CPC) is a online bidding strategy in pay-per-click (PPC) marketing campaigns
where you have to pay when someone click on your ads.

For more reference visit the following site:
https://support.google.com/adwords/answer/116495?hl=en

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author James F
September 2015

Re: PPC and CPC

Participant ✭ ✭ ☆
# 4
Participant ✭ ✭ ☆
Hi James,

What the others have said is correct. I just wanted to add that sometimes people will use the names interchangeably. People will mention that they want to do "CPC marketing" for instance. Really PPC is the medium and CPC is a metric but if someone has mentioned that they are interested in CPC, they almost certainly mean PPC.

Hope this helps!

View solution in original post

Re: PPC and CPC

Rising Star
# 2
Rising Star
Hi James,

CPC is cost per click which is the total cost/number of clicks.
Sumanth Sridhar
Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: PPC and CPC

Participant ✭ ✭ ✭
# 3
Participant ✭ ✭ ✭
Hi James,

Welcome !

Cost Per Click (CPC) is a online bidding strategy in pay-per-click (PPC) marketing campaigns
where you have to pay when someone click on your ads.

For more reference visit the following site:
https://support.google.com/adwords/answer/116495?hl=en
Marked as Best Answer.
Solution
Accepted by topic author James F
September 2015

Re: PPC and CPC

Participant ✭ ✭ ☆
# 4
Participant ✭ ✭ ☆
Hi James,

What the others have said is correct. I just wanted to add that sometimes people will use the names interchangeably. People will mention that they want to do "CPC marketing" for instance. Really PPC is the medium and CPC is a metric but if someone has mentioned that they are interested in CPC, they almost certainly mean PPC.

Hope this helps!