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PPC Landing page- What technical aspects required?

Follower ✭ ☆ ☆
# 1
Follower ✭ ☆ ☆

Hello,

 

I would like to know for a PPC landing page what all technical aspects are required?

 

Like, robots.txt, noindex, nofollow, sitemap, or other on page factors, is it required? If so, please let me know what all are important or to be taken care of.

 

Thanks,

1 Expert replyverified_user

PPC Landing page- What technical aspects required?

Top Contributor
# 2
Top Contributor

Hi @Farheen K,

 

Get more details about the factors impacting the PPC landing pages in the AdWords help file: Understanding landing page experience

 

Expand "How to exclude your landing pages from review"

 

Also, go through a previous similar thread with Experts' advises.


Regards
Archit, AdWords Top Contributor, Community Profile
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PPC Landing page- What technical aspects required?

Follower ✭ ☆ ☆
# 3
Follower ✭ ☆ ☆

Thanks Archit,

Thanks for the answer. But I don't think it was much related as it says for multiple same pages. I just have a single page for which I need to know about noindex, nofollow, robots.txt and sitemap or other onpage factor.

 

Noindex is I think should be added if the content is similar to your website. And this was helpful to get clear idea for it. 

PPC Landing page- What technical aspects required?

Top Contributor
# 4
Top Contributor

Hi,

 

If there is just a single page then the sitemap won't be needed. Though, privacy policy, Disclaimer, return policy(ecommerce), physical address and phone number are need.

 

Robots.txt can be used to block PPC pages from indexing but ensure that your robots.txt file allows both user-agents "Googlebot" and "Googlebot-image" to crawl your website/webpage. 

 

 


Regards
Archit, AdWords Top Contributor, Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer.’