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PPC Campaign For Hotel

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi all,

 

I am posting to ask your help.

 

I have an hotel based in Uk, and I've been requested to cover the whole country whilst the keywords used are related to:

 

holidays nottingham

holidays derby

....

 

I would like to reduce the geographic targeting to make the campaign more specific.

 

What can I do?

 

Thanks,

 

Simone

1 Expert replyverified_user
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Accepted by topic author Simone P
April 2016

Re: PPC Campaign For Hotel

Follower ✭ ✭ ✭
# 2
Follower ✭ ✭ ✭
It makes sense to target far out for hotels since people who live in your region are less likely to need a hotel. If you have to do this than make the keywords you target more specific to the needs of the searcher.

However, you could target just the surrounding area that your hotel is located and then target words that people will search when they are actively seeking a hotel in that area. If you do not exclude any geographic area and then set your "Location Options (advance)" in your campaign settings to "People in, searching for, or who show interest in my targeted location" then you should show for people not in your immediate area but are looking for a hotel in your area without targeting broader keywords in a large geographic area. This should be easier to manage and have better immediate performance.

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Marked as Best Answer.
Solution
Accepted by topic author Simone P
April 2016

Re: PPC Campaign For Hotel

Follower ✭ ✭ ✭
# 2
Follower ✭ ✭ ✭
It makes sense to target far out for hotels since people who live in your region are less likely to need a hotel. If you have to do this than make the keywords you target more specific to the needs of the searcher.

However, you could target just the surrounding area that your hotel is located and then target words that people will search when they are actively seeking a hotel in that area. If you do not exclude any geographic area and then set your "Location Options (advance)" in your campaign settings to "People in, searching for, or who show interest in my targeted location" then you should show for people not in your immediate area but are looking for a hotel in your area without targeting broader keywords in a large geographic area. This should be easier to manage and have better immediate performance.

Re: PPC Campaign For Hotel

Rising Star
# 3
Rising Star
Hi Simone,

You can use radius targeting option for better targeting the near by area plus some major cities.. But don't make the targeting area too small as people residing in near by areas already know the good hotels around them. Only the persons from far location need to search the hotels.

Regards
Archit, AdWords Rising Star, Community Profile
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