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PLA and Google Shopping Ads

Explorer ✭ ✭ ☆
# 1
Explorer ✭ ✭ ☆

Hi

I have set up a client's Google Merchant Centre and AdWords account. Both are ready to run.
Just want to know what type of setting we need to do for showing our Ads to Search(PLA) & Google Shopping
as well. Or they will come on both by default..?

 

 

Thanks

Puneet

1 Expert replyverified_user
Marked as Best Answer.
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Accepted by topic author puneetdceengg
September 2015

Re: PLA and Google Shopping Ads

Collaborator ✭ ✭ ✭
# 2
Collaborator ✭ ✭ ✭

Hello,

 

I think they will appear on both destinations as stated here :

 

http://www.google.com/ads/shopping/getstarted.html

 

"Product Listing Ads appear when someone searches for your products on google.com and google.com/shopping."

Re: PLA and Google Shopping Ads

Top Contributor
# 3
Top Contributor
Hi Puneet,

PLA's serve both search and Google Shopping. All Google Shopping listing are now paid and all come from your PLA campaign in AdWords. You get both.

Best of Luck!

Pete
petebardo -- Deadhead doing AdWords