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PLA Campaign Setting

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

For a PLA campaign, what is the best campaign setting? Both Search and Display Networks or Search Networks with the Product Listing Ad section selected?

1 Expert replyverified_user

Re: PLA Campaign Setting

Top Contributor
# 2
Top Contributor
Hi Joe,
The best setting is what works for you. I know that seems like a typical generic answer, but there's no correct answer for everyone. What works for one advertiser and their product/service may not work for another.

It's best to test out each option with a small-ish budget and watch it like a hawk initially, then tweak, then see what works for you and focus on that.

In my experience, search network only performed best, just like with keyword bidding but that's just me and what I was advertising. If my goals were different, it may have been a different story.

So, try everything and see what works best for your specific goals.