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One company operating two websites

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello,

 

I'll preface my comment by saying that this is an organic click share issue, but I was pointed to the AdWords community by a Google Community Specialist. Hoping that someone can be of assistance...

 

I recently noticed that one of my competitors launched a second website that advertises the same service (dietary supplement manufacturing) as his original website. While the company names, copy, etc. on each website are unique, the mailing address on both is the same - anyone doing their due diligence would notice this and realize that the companies are one and the same.

 

My question is: does this practice violate Google's TOS in any way? Can Google penalize both sites or even remove one or both from the SERP for this? In my mind, the company is doing this to capture as many clicks, inbound phone calls, leads, etc. In other words, if Site A and Site B rank 3rd and 4th organically, they have a better chance of generating new business than let's say a company like mine that also ranks on the first page of the SERP, but is only operating one website. 

Further, what's stopping them from running two separate AdWords campaigns and bidding on the same keyword? If Sites A and B appear first and second in the paid results and A fails to generate the visit, call or lead, Site B can pick up the pieces and capture it. It just seems like they're trying to capture as much "SERP Real Estate" as possible and monopolize the results...

Any feedback, thoughts, etc. in regards to this matter would be greatly appreciated.

1 Expert replyverified_user

One company operating two websites

Explorer ✭ ✭ ✭
# 2
Explorer ✭ ✭ ✭

Hi Andrew,

I don't see any issue at all with a company having multiple websites. A lot of businesses have multiple websites, well over 2. You say the copy and name is all unique so even more concrete of no problems there. I liken it to opening up a second brick and motor location.

 

However; if it is the same product or service and running 2 separate adword accounts for the same keywords I believe that is against the TOS. But he could have 1 adwords account with both websites under it and be running ads for both websites without violating the TOS.

Re: One company operating two websites

[ Edited ]
Top Contributor
# 3
Top Contributor

 @Andrew G

This is a clear violation of AdWords Policy; 

The gain unfair advantage clause  of the Policy is clear: promoting the same service or product, to the same targeted audience, by the same business entity (regardless whether using the same domain or different domains) -  is not allowed. You can file a complaint.

In this form, check the last option, "Multiple ads are showing for one company ("Gaining an unfair advantage" policy)" and submit the relevant details.

https://support.google.com/adwords/troubleshooter/4578507?visit_id=1-636300472257842374-2773743094&r...

 

A side note: in terms of organic search:  the ranking algorithm should ne sophisticated enough to recognize similar content and rank the better page higher, though, unlike Adwords, both pages  could be listed as organic results on the SERP.

 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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One company operating two websites

Explorer ✭ ✭ ✭
# 4
Explorer ✭ ✭ ✭

Its not a violation though as his competition just has multiple sites and not that they are actually running ads from seperate GA accounts. If they do run ads that would be the violation, having multiple sites in and of itself isn't a violation. Just so his initial question is answered about multiple sites in organic search.

Re: One company operating two websites

[ Edited ]
Top Contributor
# 5
Top Contributor

Hello @Matt M

I read your reply after I had posted mine, but in this case I disagree

Quoting the OP:

>>"Further, what's stopping them from running two separate AdWords campaigns and bidding on the same keyword? If Sites A and B appear first and second in the paid results and A fails to generate the visit, call or lead, Site B can pick up the pieces and capture it. It just seems like they're trying to capture as much "SERP Real Estate" as possible and monopolize the results..

 

Technically,  to execute this practice, two accounts or more   have to be set. (Because the system allows only one ad per account on the same SERP). - In this scenario  we are talking about the same business, promoting the same product to the same targeted audience - with 2 or 3 ads on the same SERP (using different accounts for this practice) - this is  not allowed.

 

 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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One company operating two websites

Explorer ✭ ✭ ✭
# 6
Explorer ✭ ✭ ✭

Hey @MosheTLV I think we agree I just wanted to OP to know 2 websites is fine in organic results. The first half of his question was about organic traffic. Just wanted to clarify with him so he was understanding the first part organic is fine. Running adwords campaigns from different accounts for different websites for the same company concurrently is the problem, which his competition isn't doing, he is just nervous if they did.

One company operating two websites

Top Contributor
# 7
Top Contributor

Ohh.... OK @Matt M

Thanks for the clarification. 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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One company operating two websites

Visitor ✭ ✭ ✭
# 8
Visitor ✭ ✭ ✭

Hey @Matt M & @MosheTLV,

I wanted to thank both of you for your insights!

I believe we're all on the same page at this point, but it probably doesn't hurt to reiterate that my question was primarily geared towards the organic SERPS. Based on your feedback, it doesn't seem like my competitor is doing anything that violates Google policy. However, they would be in violation if and when they decide to run a PPC campaign for both companies. 

Truth be told, I'm surprised Google doesn't have one uniform policy that applies to both paid and organic, but I'll have to live with it for right now...

Thanks again!
-Andrew

Re: One company operating two websites

Top Contributor
# 9
Top Contributor

@Andrew G;

One note to add that might shed some light on your last comment;

The organic rank is based on evaluation of content. Same advertiser might have several websites with superior content and they could be ranked the highest. PPC (i.e. AdWords) is based on ranking of content and  bid and  also equal opportunity to all advertisers, small and big alike, with similar  ranking. This is the main difference between the two algorithms (organic vs paid)

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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