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One Campaign-4 Adgroups with same Ads

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I created campaign with 4 Adgroups.Each Adgroup has same ADS with same description.But Keywords in each and every Adgroup are different. This kind of Campaign structure will help my business to grow?

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Accepted by topic author Neeraj S
September 2015

Re: One Campaign-4 Adgroups with same Ads

Top Contributor
# 2
Top Contributor
Hi Neeraj,

Yes, you can run same ads in different adgroups. Mostly I prefer to incorporate keyword from each adgroup in my adcopy may be as headline or in description line, display url. This helps maintain better relevancy. But when you try adding keywords in adcopy it should make sense, do not add just to add.

hope that helps!

Thanks
Neha
Neha Gupta, AdWordsTop Contributor Follow Me: My Blog | Twitter | Google+ | LinkedIn
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Neeraj S
September 2015

Re: One Campaign-4 Adgroups with same Ads

Top Contributor
# 2
Top Contributor
Hi Neeraj,

Yes, you can run same ads in different adgroups. Mostly I prefer to incorporate keyword from each adgroup in my adcopy may be as headline or in description line, display url. This helps maintain better relevancy. But when you try adding keywords in adcopy it should make sense, do not add just to add.

hope that helps!

Thanks
Neha
Neha Gupta, AdWordsTop Contributor Follow Me: My Blog | Twitter | Google+ | LinkedIn
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’

Re: One Campaign-4 Adgroups with same Ads

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Thanks for the valuable Info. Some times few ads aren't showing or I'm getting very few impressions. How to improve the clicks/impressions.??

Re: One Campaign-4 Adgroups with same Ads

Follower ✭ ☆ ☆
# 4
Follower ✭ ☆ ☆
Hi Neeraj

If you are getting less ad impressions, two possible reasons could be because of low traffic volume for keywords you have chosen, or it could be lower bids restricting your impression share. I am assuming your location targeting is as per your business requirement and allows sufficient impression share.

Try to see data in your "auction insight" report to understand your impression share as compared to others bidding for same keywords. You could also try to increase your bid for sometime to see if this fetches you more impressions.

Having relevant ads is very important for clicks as well as impressions. Trying out new ads could also help in changing your situation.

Hope this helps.