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Offline Conversion Tool - My CPA is Wrong

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I created the conversion in AdWords


I used the template supplied by Google, manually uploaded the data (not API).


The data in AdWords links the gclid code to the keywords, campaign etc.


However the CPA is not right. I should be able to divide the campaign cost by the number of conversions to get the conversion value but its no where close. Its closer to the CPC (Its 5 cents out).


With the upload I got the all clear "OK".


It has been 5 days since I uploaded, only waiting till now to ask here. Have tried multiple account managers at Google. 


Does anyone have the insigts as why this is happening.


Regards, Goran


1 Expert replyverified_user

Re: Offline Conversion Tool - My CPA is Wrong

Google Employee
# 2
Google Employee

Hi Goran,


Thank you for your posting. Regarding your question about your CPA is wrong, are you comparing the data from a set period (i.e. a month) or All time? Have you tried a different period to see if the CPA is also incorrect? Or is it occuring this instance? 


You indicated that you have tried to contact different account managers at Google. Are any of them still working with you on this issue? In case I need to refer this to our Adwords support team, I want to ensure they are not already working on this issue. Please clarify.