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Not sure which campaign type to choose for my first campaign?

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# 1
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Im a small events company based in the UK, this is my first time with an AD ... what would be best to use....

 

Thanks in Advance Smiley Happy 

 

Abbie 

3 Expert replyverified_user

Re: Not sure which campaign type to choose for my first campaign?

Top Contributor
# 2
Top Contributor

Hey Abbie,

 

Welcome to the forum. OK so a few pointers for you:

 

  1. Be very careful. If you've never done AdWords before, you can lose a lot of money very quickly if you're not safe. So, coming here was a good first step :-) 
  2. If you want to do it yourself or you don't want to hire a professional person or agency to do it for you (extra ££) then I suggest you look in to AdWords Express as your first AdWords account type. 

There's some more info on this here:

https://www.google.co.uk/adwords/express/

 

Basically, once you set your account up you can create your ads campaign by just telling Google a few things about your business, and it does the rest for you. It's the safest option for someone with no AdWords management experience.

 

So have a look at that link, give it a go, and then ask back here with any questions or you can always view this section of the community which is dedicated to AdWords Express :-)

Jack Porter-Smith
Jack's G+

Re: Not sure which campaign type to choose for my first campaign?

Google Employee
# 3
Google Employee

Hi Abbie,

 

To add to Jack's reply, AdWords Express is definitely a good choice if you're a local events company operating in a small area.

 

Additionally, I've also listed some videos later on from our learning center to help you better understand AdWords.

 

To Answer Your Question

 

If your goal is mainly to get new leads for your business/website from users searching for your service, 'Search Network Only' > 'All Features' is the type of campaign for you to choose.

 

If your goal is also to create some awareness about your business, 'Search Network with Display Select' is the type of campaign to choose.

 

if you intend to use AdWords chiefly for branding and creating awareness 'Display Network Only' > 'All Features' is the type of campaign to choose.

 

Here's an article on the different types of campaigns.

 

Our Recommendation

 

If you have the time to invest in managing your own AdWords account, then we do feel that's the best way to go. Why don't you set up your first campaign based on your goals, pause it, and then call/write in to us? We'll see if there are any changes that can be made to optimize it and also help you understand how things work better. We're happy to answer any questions you have on AdWords and help you get the most out of it.

 

Videos:


This video explains how to properly set up your account
http://www.youtube.com/watch?v=KyfaSuO7m6E&feature=player_embedded

Here's a short video on how to select your budget
http://www.youtube.com/watch?v=saaIn1JR0CU&feature=player_embedded

This video explains the importance of a good account structure
http://www.youtube.com/watch?v=-7CZLDSTaic&feature=player_embedded

This video tells you how to choose good keywords
http://www.youtube.com/watch?v=EXqWWC6v1is&feature=player_embedded

This video tells you about the importance of a good landing page
http://www.youtube.com/watch?v=ZX2dKEcMWmU&feature=player_embedded

This video also explains how to create good ads 
http://www.youtube.com/watch?v=hlI_ji7uuMQ&feature=player_embedded

This video tells you about the importance of quality score
http://www.youtube.com/watch?v=fZU3UA2Grlc&feature=player_embedded

Important – How The Ad Auction Works


This video explains how the AdWords ad auction works http://www.youtube.com/watch?v=a8qQXLby4PY

 

We hope you contact us soon.

 

Have a great day! Smiley Happy

 

RR

Re: Not sure which campaign type to choose for my first campaign?

Community Manager
# 4
Community Manager
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