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Non-skippable YouTube Ads

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭
My company is interested to run our video ad on YouTube for our upcoming new campaign. We would like to make our video ad non-skippable. However, I'm unsure of how this can be done. 
 
We already have an AdWord account, and when I create a new video campaign, only two options are available: In stream or Video Discovery Ads and Bumper Ads (as shown below). 
 
Inline image 2
 
How do I enable non-skippable ads?
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Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
March 2017

Non-skippable YouTube Ads

Collaborator ✭ ☆ ☆
# 2
Collaborator ✭ ☆ ☆

@Kwong H

 

The non-skippable ads are available for reserved buys only. These require a substantial, upfront investment.    More details on that here: https://support.google.com/partners/answer/6030919?hl=en

 

Is there a reason you want this format?  TrueView in-stream ads cannot be skipped until after 5 seconds.  A powerful branding message can be fit in that first 5 seconds in most cases. If they are skipped, you don't pay for the view. You only pay when someone watches the entire ad or 30 seconds of it, which ever comes first.

View solution in original post

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
March 2017

Non-skippable YouTube Ads

Collaborator ✭ ☆ ☆
# 2
Collaborator ✭ ☆ ☆

@Kwong H

 

The non-skippable ads are available for reserved buys only. These require a substantial, upfront investment.    More details on that here: https://support.google.com/partners/answer/6030919?hl=en

 

Is there a reason you want this format?  TrueView in-stream ads cannot be skipped until after 5 seconds.  A powerful branding message can be fit in that first 5 seconds in most cases. If they are skipped, you don't pay for the view. You only pay when someone watches the entire ad or 30 seconds of it, which ever comes first.

Non-skippable YouTube Ads

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Thanks for your tip. 

 

We are introducing a new product which needs awareness, hence, I'm considering such option. It was mentioned on the page that I should contact a Goggle advertising team, would you know how I can get in touch with them? 

Non-skippable YouTube Ads

[ Edited ]
Explorer ✭ ✭ ☆
# 4
Explorer ✭ ✭ ☆

Hi Kwong

Bumper ads are non-skippable, but you have only 6 seconds to engage your audience. IMO it may by a great start to increase your product awareness and then drive traffic to your site, youtube channel or extended version of video.

You have to contact with Google ads departament, try here https://www.youtube.com/yt/advertise/en/