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No competition for a keyword?

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# 1
Visitor ✭ ✭ ✭

If I google search a term and I see that no paid ads come up, does that mean I can bid a really low amount?  Like $0.01?

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Accepted by Eric Gehler (Badged Google Partner)
September 2015

Re: No competition for a keyword?

Top Contributor
# 2
Top Contributor
Hi theycallmephillybear,

Welcome to the Adwords community.

The minimum CPC for a keyword is not related to the number of competitors for that keyword. Instead, minimum CPC is dependent on the Quality Score of the keyword, as it's used in the advertiser's account.

Please read through the information on the link below.

http://adwords.blogspot.in/2007/10/common-misconception-revisited.html

You may not find another competitor bidding on the keywords when you do a search but this does not necessarily mean that there are no others advertising on that keyword.

Read under 'Are there really no competitors?' section in the above link.

Hope this helps,

Deepak

View solution in original post

Marked as Best Answer.
Solution
Accepted by Eric Gehler (Badged Google Partner)
September 2015

Re: No competition for a keyword?

Top Contributor
# 2
Top Contributor
Hi theycallmephillybear,

Welcome to the Adwords community.

The minimum CPC for a keyword is not related to the number of competitors for that keyword. Instead, minimum CPC is dependent on the Quality Score of the keyword, as it's used in the advertiser's account.

Please read through the information on the link below.

http://adwords.blogspot.in/2007/10/common-misconception-revisited.html

You may not find another competitor bidding on the keywords when you do a search but this does not necessarily mean that there are no others advertising on that keyword.

Read under 'Are there really no competitors?' section in the above link.

Hope this helps,

Deepak

Re: No competition for a keyword?

Follower ✭ ☆ ☆
# 3
Follower ✭ ☆ ☆

No. you need to bid more than the threshold bid. Look at the image below.bid threshold.png

So, unless and until you bid more than $0.50 (in the above example) you're ad is not going to be displayed on the top 3 position, but will be displayed on the side of Google's SERP.