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New web site - restructure

Follower ✭ ✭ ☆
# 1
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Hello, to everybody,

 

I am regular visitor of this forum and beginner in publicity of Adwords. Thanks to this forum I learned quite a lot and achieved some good results of our campaigns!

This will be my first post demanding more of your help for my particular case.  My company released a new web site – a new web design with new content and navigation. We did not apply any changes yet to our Adwords account because I honestly do not know where to begin with the restructure and what best practices I should follow.

Could anyone give some good advices for the restructure? Is it better to open a new account? And begin from zero? Or can I continue in the old one - and I add some new ad groups?

 

Any advise will be appreciated!

 

Thanks to all and have a good day! 

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Marked as Best Answer.
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Accepted by topic author Kat G
March 2016

Re: New web site - restructure

Rising Star
# 2
Rising Star
Hey Katerina, how are things?

I wonder if you're having this doubt because of Google recommendation to create campaign structure based on website. If that's the case, you don't need to restructure everything on Adwords just because the design changed. The idea to bring the website structure to Adwords it just so that beginners can have some start point.

The ideal concept is to separate campaigns and ad groups into themes. Let's say you sell tennis of multiple colors. You would want to create small group with just a few keywords related to each color:

Ad Group 1 - Blue Tennis
Ad Group 2 - Red Tennis
Ad Group 3 - Yellow Tennis

Now you can add a few keywords relevant for each group, and doing this, you'll be able to write specific ads for each color. Make sure that the main keyword of the group is part of your text, and link the ad to a landing page with that specific content. The Blue Tennis group should lead the user to a page with Blue Tennis, and so on.

Before you change anything, you need to analyse:

- Am I getting good results with this? If yes, what can I do to improve? If no, I need to evaluate what I must do
- Are my campaigns/groups separated by themes? If not, don't worry about the site structure, think about themes and about leading users to a page where they can find a solution to their problem

I'll leave some links from other discussions that might help you:
https://www.en.advertisercommunity.com/t5/Performance-Optimization/How-do-I-increase-the-Conversoin/...
https://www.en.advertisercommunity.com/t5/Performance-Optimization/Improve-Quality-Score/td-p/512354
https://www.en.advertisercommunity.com/t5/Performance-Optimization/wine-bar/td-p/474662

Hope this helps.
_

Leandro Martinez | Basta1Click

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Kat G
March 2016

Re: New web site - restructure

Rising Star
# 2
Rising Star
Hey Katerina, how are things?

I wonder if you're having this doubt because of Google recommendation to create campaign structure based on website. If that's the case, you don't need to restructure everything on Adwords just because the design changed. The idea to bring the website structure to Adwords it just so that beginners can have some start point.

The ideal concept is to separate campaigns and ad groups into themes. Let's say you sell tennis of multiple colors. You would want to create small group with just a few keywords related to each color:

Ad Group 1 - Blue Tennis
Ad Group 2 - Red Tennis
Ad Group 3 - Yellow Tennis

Now you can add a few keywords relevant for each group, and doing this, you'll be able to write specific ads for each color. Make sure that the main keyword of the group is part of your text, and link the ad to a landing page with that specific content. The Blue Tennis group should lead the user to a page with Blue Tennis, and so on.

Before you change anything, you need to analyse:

- Am I getting good results with this? If yes, what can I do to improve? If no, I need to evaluate what I must do
- Are my campaigns/groups separated by themes? If not, don't worry about the site structure, think about themes and about leading users to a page where they can find a solution to their problem

I'll leave some links from other discussions that might help you:
https://www.en.advertisercommunity.com/t5/Performance-Optimization/How-do-I-increase-the-Conversoin/...
https://www.en.advertisercommunity.com/t5/Performance-Optimization/Improve-Quality-Score/td-p/512354
https://www.en.advertisercommunity.com/t5/Performance-Optimization/wine-bar/td-p/474662

Hope this helps.
_

Leandro Martinez | Basta1Click

Re: New web site - restructure

Follower ✭ ✭ ☆
# 3
Follower ✭ ✭ ☆
Hi Leandro, thanks a lot for your post and explication !! I was just thinking that creating a structure in accordance with our new site could help as well the performance of our account in global. Being more google algorithm friendly. Smiley Happy

New web site - restructure

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# 4
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in my own humble opinion,i think the best way to get started with as a web designer is to draw a good business plan and action plan.Web design can be a luctrative venture if one take it as you would take a normal business.The problem with most web designers out there is that they take wed design as a hubby rather than a business.you should differential between the two if u must succeed as a web designer.

Also,having a good Anchor tag:<a href="http://aea02ih4gnqmbp4mykpkhqauau.hop.clickbank.net/" target="_top">Web design business</a>
tool kit would help you get off from the ground easily.