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New to Adwords

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hey there,

We are new to adwords.  From what I can see we have a lot of competition in our area with adwords.  So what I am wondering is to how to figure out the budget?  The owner has asked me to overlook this and his only goal is to stay within the top three adwords!  He is not concerned with the budget.  I think we have a good website which I recently have made many changes with, and I feel we have good set of keywords.  But how do I figure out a budget to keep us in the top three?  Any advice would be appreciated!  

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Accepted by topic author drongko
September 2015

Re: New to Adwords

Top Contributor
# 2
Top Contributor

Hi drongko,

 

First I would try to convince the owner that a goal to stay within the top three listings is not a realistic goal. The real goal should be profitable conversions. The top three positions do not always provide the best value.

 

When beginning a campaign, no matter what the goal, I always recommend you do not budget any more than you are willing to lose (borrowed from a David Bromberg song). Start slow, build some history, get some experience. Improve the performance through testing, analysis, action, repeat often.

 

When you find success, do not roll it out right away. Instead, step it out incrementally. A higher budget may bring less qualified prospects and lower the profitability of your campaign. Have patience.

 

Best of Luck!

 

Pete

 

petebardo -- Deadhead doing AdWords

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author drongko
September 2015

Re: New to Adwords

Top Contributor
# 2
Top Contributor

Hi drongko,

 

First I would try to convince the owner that a goal to stay within the top three listings is not a realistic goal. The real goal should be profitable conversions. The top three positions do not always provide the best value.

 

When beginning a campaign, no matter what the goal, I always recommend you do not budget any more than you are willing to lose (borrowed from a David Bromberg song). Start slow, build some history, get some experience. Improve the performance through testing, analysis, action, repeat often.

 

When you find success, do not roll it out right away. Instead, step it out incrementally. A higher budget may bring less qualified prospects and lower the profitability of your campaign. Have patience.

 

Best of Luck!

 

Pete

 

petebardo -- Deadhead doing AdWords

Re: New to Adwords

Top Contributor
# 3
Top Contributor

>>" The owner has asked me to overlook this and his only goal is to stay within the top three adwords! "

 

My view, is that as long as your ad is above the fold (i.e. the user doesn't have to scroll down to see it) - you are OK.

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: New to Adwords

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭

Thank you for your advice!  I am finding the higher I raise the budget the less calls we get!  I am more interested in learning how to manage adwords,than jumping in the deepend without knowing what I am doingSmiley Happy 

Thank you again