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New product type in my product category

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# 1
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Hi!

I need advice for my situation as follows:
I have new product type (let say Huawei) in my product category - Smartphones.
My current campaign for the product category Smartphones is paused but now I want to advertise my new product type in the product category Smartphones. What would you recommend me,to start new campaign or create new ad group in existing campaign? What is best solution in order to structure my account?

Many thanks,

Looking forward for your feedback,

1 Expert replyverified_user
1 ACCEPTED SOLUTION

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Marked as Best Answer.
Solution
Accepted by topic author Marija Hris
April 2016

Re: New product type in my product category

Rising Star
# 4
Rising Star
I'd prefer one campaign per brand and one ad group per model. This would allow further categorization. For instance: if you have a new brand with 2 models, creating a campaign (for the brand) and two ad groups (one for each model) would allow you to have specific ads, keywords and negatives. If you like to advertise more products (in the same brand) later, you can just create ad groups.

So in this case, I'd create an ad group for the new model in the brand campaign.
Sumanth Sridhar

View solution in original post

Re: New product type in my product category

Rising Star
# 2
Rising Star
Hi Marija a,

I think this was posted prior to the answered thread. Are you still looking for a solution?

Sumanth
Sumanth Sridhar

Re: New product type in my product category

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# 3
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Hi Sumanth,

No, is related but still different.
Now the situation is slightly different, I have a new model of particular brand ex. Huawei.
How to organize advertising for my new model? Should I use my existing campaign and create only new ad group or start absolutely new campaign?
What you will recommend me as best option?
Marked as Best Answer.
Solution
Accepted by topic author Marija Hris
April 2016

Re: New product type in my product category

Rising Star
# 4
Rising Star
I'd prefer one campaign per brand and one ad group per model. This would allow further categorization. For instance: if you have a new brand with 2 models, creating a campaign (for the brand) and two ad groups (one for each model) would allow you to have specific ads, keywords and negatives. If you like to advertise more products (in the same brand) later, you can just create ad groups.

So in this case, I'd create an ad group for the new model in the brand campaign.
Sumanth Sridhar

Re: New product type in my product category

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# 5
Follower ✭ ✭ ☆
Many thanks Smiley Happy

I share the same opinion with you