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New campaign or modify existing campaign to match revised website

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello

Should I set up a whole new adwords campaign for a website that has been revised (Same URL) and new products added or make adjustments to the existing campaign? what are the pros and cons of both?

 

Thank you for your help good people

Re: New campaign or modify existing campaign to match revised website

[ Edited ]
Community Manager
# 2
Community Manager

Hi DD, 

 

If the new website's structure is completely different, I'd start everything from scratch - that way you could start with a good plan and structure your ad groups according to the website structure. Once your new campaign is ready, you can pause the old campaign and use the entire budget in the new one. 

 

Hope that helps,

Mini

Re: New campaign or modify existing campaign to match revised website

Participant ✭ ☆ ☆
# 3
Participant ✭ ☆ ☆
Hi DD F

On the whole, I agree with MIni.

You can learn from all your campaign data thus far and create an account structure that is suited to your business objectives and historical learnings. If anything, you have a big advantage here if applied learning is used advantageously.

There are perhaps 100s of questions to consider, here are but a few:

- What were your best performing campaigns / kw and why?
- What was your average QS (and CTR's) in your previous acc structure?
- Were your ad groups tight and relevant? Did you score 'above average' on all 3 indicators?
- What KW helped assisted clicks and conversions?
- What does your Google Analyitics data tell you?
- Can we learn from Landing page optimisation?
- Which KW presented the most scope? (i.e. search impression share)
- Which bidding strategies worked for you? Didn't work for you?

Hope that helps

James Edward

Re: New campaign or modify existing campaign to match revised website

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
Wonderful thank you Mini for your reply and good advice! Much appreciated

Re: New campaign or modify existing campaign to match revised website

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
Excellent, thank you James. I appreciate your reply as it gives me plenty to think about before I go ahead! Much appreciated

Re: New campaign or modify existing campaign to match revised website

Participant ✭ ☆ ☆
# 6
Participant ✭ ☆ ☆
Great,

Im pleased to hear that. Feel free to ask more I am sure plenty of us will help, or share our thoughts for digestion Smiley Happy

James Edward