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New Business , New To AdWords . Any advice , please ?

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# 1
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I am new to AdWords . I have a new business and am limited at the moment in how much money I can spend on advertising . I have been paying a company to run a Pay Per Click campaign for me , until I just about went broke . I now decided to try and have a go at this mysel . Can anyone tell me the best way to find GOOD keywords for a business that targets a radius of 100 miles or less . This is my last chance to get this business makingne money !

 

Thank You

Gene

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Re: New Business , New To AdWords . Any advice , please ?

Google Employee
# 2
Google Employee

Hi Gene,

 

This is an excellent question, by the way, welcome to AdWords! In regards to you keywords, you want to start by using the Keyword Planner. Here is an awesome video to explain how the new Keyword Planner works. It explains all about location targeting as well. 

 

Make sure that you start by establishing your goals first so that you remain focused and efficient.

 

Then you want to make sure you set your budgets. You choose how much you want to spend. You can start off slow if you wish and add money to the campaigns that are giving you results. Here are more tips to avoid a depleted budget if you have limited funds.

 

That should get you started. If you have more questions as you are working with your campaign, please come back to the community and share with the group. We're happy to help.