AdWords
3.7K members online now
3.7K members online now
Get started with AdWords - learn the basics to get set up for success
Guide Me
star_border
Reply

Negative keywords

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello everyone.

 

My question is i noticed from search terms i have alot of searches and clicks from for example "cleaners in Barnet" or "cleaners London"....etc  but we only specialise in carpet cleaning and i think we appear on people searching a different type of cleaning like end of tenancy cleaning, or one of domestic cleaning but how can i make that not to appear in searches like this. From 80 clicks a day i would say 1/4 are for "cleaners in ...".

 

Can this be changed and what is the way please? I hope someone understand me as me trying to explain something normally is a bit difficult. Smiley Sad

 

Many thanks,

George

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Martin M
May 2016

Re: Negative keywords

Top Contributor
# 2
Top Contributor
I would be sure to use the word carpet in all my keywords and make sure that this is within a "phrase" match keyword or a broad match modified.

Once I had configured all of these, I would then duplicate them all and add "rug" instead of carpet - and anything else that you might clean.

Since you only clean carpets it makes sense to only trigger your ads when someone mentions carpets... trying to exclude is going to be trickier since you would, in your example, probably exclude someone who searched for a "carpet cleaners in Barnet"

If you are going to look at negative keywords I would be tempted to focus more on those that might indicate a small, DIY type of search - so, for example, "fluid" , "shampoo", "spray", etc - which would indicate that the person is looking for the best way to clean their carpets themselves.

Obviously, as an extension to this, make absolutely clear in the ad copy that you only clean carpets and rugs to further reinforce the message and, at the same time, deter clicks from others.

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Martin M
May 2016

Re: Negative keywords

Top Contributor
# 2
Top Contributor
I would be sure to use the word carpet in all my keywords and make sure that this is within a "phrase" match keyword or a broad match modified.

Once I had configured all of these, I would then duplicate them all and add "rug" instead of carpet - and anything else that you might clean.

Since you only clean carpets it makes sense to only trigger your ads when someone mentions carpets... trying to exclude is going to be trickier since you would, in your example, probably exclude someone who searched for a "carpet cleaners in Barnet"

If you are going to look at negative keywords I would be tempted to focus more on those that might indicate a small, DIY type of search - so, for example, "fluid" , "shampoo", "spray", etc - which would indicate that the person is looking for the best way to clean their carpets themselves.

Obviously, as an extension to this, make absolutely clear in the ad copy that you only clean carpets and rugs to further reinforce the message and, at the same time, deter clicks from others.

Re: Negative keywords

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Thank you Steve,

It looks like everything you said is how it appears in my campaigns from what i could understand. I will ask the adwords person who looks after us to double check and confirms everything.It is possible that we have all these keywords in a different match type too.

Thank you for your time.

Best,
George