Hi everyone, hope you're all well!
I know there's loads and loads of topics about Negative Keywords, but I'm still having difficulty in getting a satisfying answer, if I can put it that way...
So, my question about Negative Keywords is:
I have a Campaign structured with several Adgroups, and these Adgroups are Broadmatch Modifier, Exact and Phrase. Now, if I have the keyword [red football boots] in Exact Adgroup, and also "red football boots" in Phrase Adgroup, is it best practice to add the same keyword as negative in the Phrase Adgroup, but as Exact? And shall I do the same for Broadmatch Adgroup? Or will the Exact negative keyword actually block 2red football boots" in Phrase?
Apologies if it's complicated, I tried to simplify as much as possible.
Many thanks in advance!
Re: Negative Keywords
if you intend on using this campaign structure, then it would make sense to add [red football boots] as a negative to both the phrase and broad match modifier campaigns to prevent your keywords competing against each other.
Hope this helps