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Negative KWs: Would "car" block [cardboard]?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi,

 

I couldn't find information about it. The question is simple: If I have a positive kewords [cardboard], would that keyword be blocked by a negative keyword -"car"?

 

I know that car blocks [fast car], [rent a car], etc.. But not  sure when another word contains "car".

 

Thanks

2 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
May 2016

Re: Negative KWs: Would "car" block [cardboard]?

[ Edited ]
Top Contributor
# 3
Top Contributor

Hi Alberto,

-Car will not block cardboard.

Learn more on keyword matching options:
https://support.google.com/adwords/answer/2497836

 

EDIT: Just saw Anand gave reply already! My Internet giving me hard time today.

Thanks
Neha

Neha Gupta, AdWordsTop Contributor Follow Me: My Blog | Twitter | Google+ | LinkedIn
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’

View solution in original post

Re: Negative KWs: Would "car" block [cardboard]?

Participant ✭ ☆ ☆
# 2
Participant ✭ ☆ ☆
Hi Alberto,

No "Car" is not blocked your [cardboard] Keywords ad appearance because both keywords are different in terms of meaning and category.

Thanks,
Anand
Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
May 2016

Re: Negative KWs: Would "car" block [cardboard]?

[ Edited ]
Top Contributor
# 3
Top Contributor

Hi Alberto,

-Car will not block cardboard.

Learn more on keyword matching options:
https://support.google.com/adwords/answer/2497836

 

EDIT: Just saw Anand gave reply already! My Internet giving me hard time today.

Thanks
Neha

Neha Gupta, AdWordsTop Contributor Follow Me: My Blog | Twitter | Google+ | LinkedIn
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’

Re: Negative KWs: Would "car" block [cardboard]?

Top Contributor
# 4
Top Contributor
While Google might show your ads for search queries that are similar to your keywords, it is the other way around for negatives. Negatives need to be precise.

-car will block these:

car
how much is a car
where is my car dude

-car won't block these

cardboard
carbon
cars
motorcar

It is good practice to add all the variations of a negative that you can think of, including misspellings and plurals.