Need to Add targeting in Remarketing Campaign?
I have a small concern. I am to start a Display Remarketing on Adwords. What I did was:
1- Generate the Adwords remarketing tag and asked the concerned person to place on the website
Now, when i go to the source code of the website and try to CTRL + FIND the remarketing number in the tag, I do not see any code in the website, although I see 'Adwords tag last active' with green tick. So, is it alright to see when I do not see the tag in the source code and green tick showing fine?
2- Secondly, when I choose Adwords Display Remarketing Campaign and upload custom images in Ad Groups, do I need to choose and targeting method or should I stop there? My aim is to remarket to visitors who visit the site.
Re: Need to Add targeting in Remarketing Campaign?
Verify the tag: You can use Tag Assistant to verify this. It's a Chrome extension, you can add to your Chrome browser.
Target Past visitors: Creating a remarketing tag and placing the code would track/collect users. Hence, you'll have to add the remarketing list as a targeting criteria, in the ad group.
Feel free to write back, in case you need help.