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My site URL is showing incorrectly in AdWords

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi!

 

Our website (www.ancient.eu.com) shows up as ".eu.com" in the AdWords placement manager. This of course makes it really difficult to find for advertisers.

 

Is there a way to change how the URL is displayed in the placement manager? I see that other sites, like about.com, even include subdomains.

 

Thanks!

 

Jan

1 Expert replyverified_user

Re: My site URL is showing incorrectly in AdWords

[ Edited ]
Participant ✭ ☆ ☆
# 2
Participant ✭ ☆ ☆

Hey Jan,

Welcome to Adwords Community.
IMO, Google is Displaying eu.com as your website coz it seems like ancient is subdomain of that.

The ad's display URL can be just the domain ("eu.com") if clicking it takes users to a subdomain of eu.com.

 

My thoughts 

Re: My site URL is showing incorrectly in AdWords

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Hmm... no, ".eu.com" is actually a TLD. An uncommon one, but a TLD nevertheless. It's like ".co.uk". Also, some websites have their subdomains showing up in the list.

Re: My site URL is showing incorrectly in AdWords

Top Contributor
# 4
Top Contributor

Hi Jan, I'm not sure I understand your question.  Why would you be looking for your own URL in Placements?

 

Placements are used to identify where your Ads will be shown, so unless you specifically want your own Ads shown on your own website, which wouldn't seem cost-effective, I may have misunderstood your question.

 

Can you clarify?

 

Jon

AdWords Top Contributor Google+ Profile | Partner Profile | AdWords Audits

Re: My site URL is showing incorrectly in AdWords

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
Hi Cobnut!

I looked up my own URL in placements to see how attractive it would look to potential advertisers. I don't intend to advertise there myself, but I want it to be a URL that a potential advertiser would like to include in their campaign. If it's just called ".eu.com" then it doesn't convey at all what the site is about, which makes it less likely for an advertiser to choose it for their campaign.

Re: My site URL is showing incorrectly in AdWords

Top Contributor
# 6
Top Contributor

Hi Jan, OK, that makes sense.  Another silly question, I'm afraid, I assume you do have AdSense Ads on your site, and that they're set to be targetable?

 

It may be a problem of recognition.  I do feel obliged to point out that .co.uk (and the other .uk entities) are something of a special case.  A TLD is technically just the last portion of a domain name, the root; in the case of .co.uk, the TLD is actually .uk and .co.uk is technically a second-level domain.  The .uk TLDs are a special case because registrations beneath .uk are strictly controlled (mostly by Nominet, with others being held by the government).  So, .co.uk acts like a TLD for all intents and purposes, even though technically it isn't.  The same cannot be said of .com.  Anyone can register a second-level .com domain (if it's available) and something like eu.com has no more "official" standing than something like jon.com.  eu.com is held by CentralNIC which is a private company specialising in selling sub-domains.

 

This aside, it's a good question so I will try to find out more for you.  

 

Jon

AdWords Top Contributor Google+ Profile | Partner Profile | AdWords Audits

Re: My site URL is showing incorrectly in AdWords

Visitor ✭ ✭ ✭
# 7
Visitor ✭ ✭ ✭
Thanks for the explanation and for offering help. I'd love to know how we can make the targeting more readable. :-)