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My keyword clicks are way lower than my total clicks

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I foolishly asked my boss why the total clicks were different than the sum of the clicks on all keywords. Now he wants to know too. I found that the total of the detail clicks equalled the total of all Search clicks - leaving the Display click to account fot the discrepancy. I'm pretty sure that someone has solved this before but if there's a discussion about it I didn'tdescribe my problem in the same terms.

 

I'm the new guy and I get a break, but I'd like to get up to speed. Thanks foryour time.

 

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Accepted by topic author Steve M
September 2015

Re: My keyword clicks are way lower than my total clicks

Top Contributor
# 2
Top Contributor
Hi Steve M,

Sounds like you're running a hybrid campaign of both search and display. Clicks from the display network do not get attributed to any keyword, so total number of clicks on keywords will not add up the the total number of clicks. Add the number of display network clicks to the total of keyword clicks and you should come up with the same number.

This is only one reason most of us will recommend splitting your search and display campaigns into separate campaigns. There are other good reasons for doing this.

Best of Luck!

Pete
petebardo -- Deadhead doing AdWords

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Marked as Best Answer.
Solution
Accepted by topic author Steve M
September 2015

Re: My keyword clicks are way lower than my total clicks

Top Contributor
# 2
Top Contributor
Hi Steve M,

Sounds like you're running a hybrid campaign of both search and display. Clicks from the display network do not get attributed to any keyword, so total number of clicks on keywords will not add up the the total number of clicks. Add the number of display network clicks to the total of keyword clicks and you should come up with the same number.

This is only one reason most of us will recommend splitting your search and display campaigns into separate campaigns. There are other good reasons for doing this.

Best of Luck!

Pete
petebardo -- Deadhead doing AdWords

Re: My keyword clicks are way lower than my total clicks

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Thanks, Pete! Sounds like I should be able to find some of those reasons in Google's help. If I read it before, it didn't stick.

Re: My keyword clicks are way lower than my total clicks

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
Hi Pete,
I have the same problem, but I only run search campaigns, but my campaign type is set as "search network with display select". Will this cause a difference in my clicks on keyword and campaign level?

Re: My keyword clicks are way lower than my total clicks

Top Contributor
# 5
Top Contributor
HI Shirley W,

"Search network with display select" means you are running display ads also. Clicks on ads on the DN are not always attributed to any specific keyword. The answer is "yes".

Pete
petebardo -- Deadhead doing AdWords

Re: My keyword clicks are way lower than my total clicks

Community Manager
# 6
Community Manager
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