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My ads not appearing with good search volume keywords

Follower ✭ ✭ ☆
# 1
Follower ✭ ✭ ☆

Hi Team,

 

    Please explain to me, my keywords have good search volume but my ads are not appearing in SERP. Even thou no one bid on that keywords( i.e If i am searching that keyword no one present on ads). 

What could be the reason?

How to my ad present on that keywords?

 

Thanks,

Kalirajan

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Marked as Best Answer.
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Accepted by topic author Kalirajan
February 2017

My ads not appearing with good search volume keywords

Top Contributor
# 2
Top Contributor

Hi @Kalirajan,

 

That's a fundamental issue. Based on your story, the keywords in question are one of the terms that Google and their users have had pretty bad experience with during the past 10 years or so. Your ads will not be shown for such keywords except a few cases where unrealistically high bidding might do the trick. You are advised to try to find new keywords.

 

Best,

Lakatos

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Marked as Best Answer.
Solution
Accepted by topic author Kalirajan
February 2017

My ads not appearing with good search volume keywords

Top Contributor
# 2
Top Contributor

Hi @Kalirajan,

 

That's a fundamental issue. Based on your story, the keywords in question are one of the terms that Google and their users have had pretty bad experience with during the past 10 years or so. Your ads will not be shown for such keywords except a few cases where unrealistically high bidding might do the trick. You are advised to try to find new keywords.

 

Best,

Lakatos

My ads not appearing with good search volume keywords

Follower ✭ ✭ ☆
# 3
Follower ✭ ✭ ☆

Thank Lakatos,

   Other competitors also not present in that keywords, why? (its generic keyword)

My ads not appearing with good search volume keywords

[ Edited ]
Top Contributor
# 4
Top Contributor

Basically, the same reason is applying. Chances are, they also tried that generic keyword but gave up after realizing that AdWords did not want to show their ads to users.