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My ads are appearing at the bottom of the second page

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi

 

Can anyone help me? My ads are consistently appearing at the bottom of the second page of the search so are not getting seen. There are no other ads in this category. I have been specific with my keywords and the URL has the search term in it.

 

I am aware that google is trying out a new system with the ads at the bottom of the page - but this is not what is happening with mine.

 

I would really appreciate some advice.

 

Thanks in advance!

2 Expert replyverified_user
Marked as Best Answer.
Solution
Accepted by topic author Ursula B
February 2016

Re: My ads are appearing at the bottom of the second page

Top Contributor
# 2
Top Contributor
Hi Ursula,

If I were you, I would increase my bids. Since you are on the 2nd page, you will see a First Page bid Estimate value. Atleast increase your bids enough to be on the 1st page. You will see an improvement in CTR. I understand that CPCs may be a concern.. but ideally start getting the clicks first and then you should be able to optimize your CPCs basis the performance and returns you see from all the keywords.

Hope this helps!
Cheers,
Shweta

AdWords Top Contributor
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Accepted Solution’!

Re: My ads are appearing at the bottom of the second page

Rising Star
# 3
Rising Star
Hi Ursula,

I totally agree with Shweta on this. If you want to move up the ad positions on the SERP, you need to up your CPC's. Checking and setting the 'First page bid' for the keywords in question should be your first step from which you can move on to 'Top of the Page' bid for keywords that are the most important for you.

If you wish, you can concentrate a good portion of your Daily budget to the most important themes for you (example - Brand, Generic), push the bids for the keywords (again the most important ones) and see if this helps you raise your ad position on the SERP.

Hope this Helps.

Cheers
Shashank
Cheers,
Shashank Singh, AdWords Rising Star |
Did you find any helpful responses or answers to your query? If yes, please hit "Like" or "Accept as Solution"

Re: My ads are appearing at the bottom of the second page

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
Thank you. I really appreciate this.

Regards
Ursula

Re: My ads are appearing at the bottom of the second page

[ Edited ]
Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

Even though I had adrank of 8 on very specific uncompetitive keyword, the ad appeared alone at the bottom of the page (no other competing ads were shown).  I then changed the to highest Adwords bid, and still my ad remained at the bottom of the page. As a test, I went beyond Adwords price bid recommendation more than doubling the original price, and suddenly the ad is now at the top page (still alone, no other competing ads).

 

I'm very curious about why Adwords would intentionally sabotage Adwords results in this manner. In the long run, it wouldn't seem to serve them, my business or the searchers who would otherwise click on the relevant ad.  It doesn't seem appropriate; this particular keyword is profitable and Adwords knows that. It would be easy for someone in my situation to conclude that Adwords is using my conversions and the revenue data that I share with them through Google Analytics, to squeeze me.

Re: My ads are appearing at the bottom of the second page

Top Contributor Alumni
# 6
Top Contributor Alumni
Hi Darren,

Just because there is low competition for a keyword doesn't mean that it will be inexpensive.

The quality components used in Ad Rank are not influenced by your reported conversions.

Your bid impacts your Ad Rank, not the quality of your ads.

Quality Score is not used at auction time for Ad Rank.

I know, I know; Not 100% clear answers. Smiley Happy Well, whether we like it or not, AdWords is based on proprietary algorithms (read: black box). We need to be testing constantly, and test well. Smiley Happy

More: https://support.google.com/adwords/answer/156066?hl=en