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My Query Related To Display Campaign

Follower ✭ ✭ ☆
# 1
Follower ✭ ✭ ☆

Hi,

Can anyone tell me about what is contextual targeting in display campaign and one more thing how many targeting method can we use in one display campaign like (keywords, placements, topics & demographics) however I know we should create separate campaign for remarketing.

 

Please guide me I am little bit confuse.

 

Thanks,
Frank

2 Expert replyverified_user

Re: My Query Related To Display Campaign

Follower ✭ ✭ ✭
# 2
Follower ✭ ✭ ✭
Hi Frank,

Contextual targeting in Display network refers to identifying keywords in your campaigns and finding content talking about the keywords on different websites. Google finds all such ad spots where your keywords are mentioned in the content of any website page and show up your ads over there.
To answer your 2nd question, you can have as many targeting as you want in 1 campaign but the targeting depends on what bidding method you choose (Target & Bid or Bid Only) for your adgroups. If you choose target & Bid you are basically filtering your audience with different layers of targeting. Whereas if you use bid only, you are targeting each audience seperately in the same campaign.

Hope this helps!

Cheers,
Rinkal

Re: My Query Related To Display Campaign

[ Edited ]
Top Contributor
# 3
Top Contributor

In addition to @Rinkal J answer,  I would set a separate Remarketing campaign mainly for convenience in reporting.

And, I  do not set  more than 2 targeting methods (e.g placements and keywords) -  my experience this narrows too much the targeting audience.

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: My Query Related To Display Campaign

Follower ✭ ✭ ☆
# 4
Follower ✭ ✭ ☆
Hi Rinkal,

Thanks for the reply !

how to change or customize (Target & Bid or Bid Only) setting in the campaign please let me know!

Re: My Query Related To Display Campaign

Google Employee
# 5
Google Employee
Under the "Display Network" tab, click on the red "+Targeting" button and when you edit a targeting criterion you should see radio buttons for "target & bid" vs "bid only"