AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

Ads
5K members online now
5K members online now
Get started with Google Ads - learn the basics to get set up for success
Guide Me
star_border
Reply

Multiple conversion codes

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi, my seo specialist has asked me to add conversion tracking code to a website that I control.

Not really too sure but I'm sure this is overkill.

Basically he wants one set of code for each page. So 5 different campaign codes for 5 different pages.

Will one not do that I can add on the master page and then filter results via ad words or anylitics dashboard?

 

Thanks for any help.

 

Craig

2 Expert replyverified_user

Re: Multiple conversion codes

Top Contributor
# 2
Top Contributor

Hi Ollyonline,

 

Welcome to the forum!

 

It really depends on your objective here. If you have 5 different conversion types, you can get numbers for those. But all conversion types will be counted as a conversion in the campaigns, ad groups and keywords. You can't really get counts of conversion counts by campaign. You can get overall counts by conversion type. Any campaign can trigger any of the conversion types.

 

If you only define one conversion type, you won't be able to get counts for the 5 different pages. If you need those counts, probably 5 different conversion types should be created.

 

I have only 2 conversion types defined in my account: Purchase, Inquiry. For Purchase, I use the AdWords conversion code. For Inquiries, I use an Analytics goal. Both conversion types are counted and reported as a single number for the campaigns. I then look at the Conversions report to see what type of conversions were recorded.

 

Could you give us an idea of why he wants to do that? What's the objective? Without any further information, my best answer is "That depends"!

 

Best of Luck!

 

Pete

 

petebardo -- Deadhead doing AdWords

Re: Multiple conversion codes

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Hi, thanks for the reply.....

 

This is what I basically have.

a website that has a masterpage on. In this masterpage is what I believe to be the basic Anyalytics code, so this applies to all pages on the site

Now what my SEO would like is for each page to have a different Conversion tracking code so for example

www.website.com/Hotel-One/   this would have its own Conversion Tracking code on

www.website.com/Hotel-Two/ This would have its own conversion tracking code too. and so on plus because they have reference to the master page the Anayltics code.

 

He has obviously set up different capmapign codes but I would like to just have the Anaytlics code and one version of the tracking code, then let him work out where they came from and went via the Adwords/anaylitics dashboard.

 

Hope i hae made that a bit clearer!

 

Craig

 

 

Re: Multiple conversion codes

Top Contributor
# 4
Top Contributor

Hello.

 

Are you sure they are not actually remarketing codes, and the person wants to remarket to the audiences of the two pages differently?

 

Even if it is such a case, though, Google introduced remarketing through Analytics, so one can now target according to the pages that were visited, for instance, while using a single remarketing tag.

 

More on this here: http://support.google.com/analytics/bin/answer.py?hl=en&utm_medium=referral&utm_campaign=launch&utm_...

Calin Sandici, AdWords Top Contributor | Find me on: Google+ | Twitter | LinkedIn | myBlog
Was my response helpful? If yes, please mark it as the ‘Best Answer.’ Learn how here.

Re: Multiple conversion codes

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

Dont think so.

They would like a different one of these on each page............

 

<script type="text/javascript">

/* <![CDATA[ */

var google_conversion_id = 0000000000;

var google_conversion_language = "en";

var google_conversion_format = "3";

var google_conversion_color = "ffffff";

var google_conversion_label = "xxxxxxxxxx_xx";

var google_conversion_value = 0;

/* ]]> */

</script>

<script type="text/javascript" src="https://www.googleadservices.com/pagead/conversion.js">

</script>

<noscript>

<div style="display:inline;">

<img height="1" width="1" style="border-style:none;" alt="" src="https://www.googleadservices.com/pagead/conversion/1066437465/?value=0&amp;label=tYMfCMfDzgMQ2ZbC_AM..."/>

</div>

</noscript>

 

 

Re: Multiple conversion codes

Top Contributor
# 6
Top Contributor

Yep, that's a conversion code, not a remarketing one. However, I cannot understand what he'd like to see from two different conversion codes when (in theory) one conversion code and linkes AdWords / Analytics accounts could provide you with quite a lot of information anyway.

 

Just as Pete, I also use "Purchase" and "Lead" conversion types, but those are different conversion types, not the same type on two pages.

 

Why don't you ask him what he wants to achieve with his setup?

Calin Sandici, AdWords Top Contributor | Find me on: Google+ | Twitter | LinkedIn | myBlog
Was my response helpful? If yes, please mark it as the ‘Best Answer.’ Learn how here.

Re: Multiple conversion codes

Visitor ✭ ✭ ✭
# 7
Visitor ✭ ✭ ✭

Hi, thanks for this i am no Expert on this. this is the reply i received.....

 

As for the Google Adwords tracking conversions code we have 5 Google Adwords Ad Groups for the website for example and each one leads to a different page on the  website. Google Adwords doesn’t let us filter it at their end so I need the code on each page to see if the clicks I am receiving for a keyword in the website ad group for example is converting into a sale.

 

Does this seem the right way? im sure one tracking code would work?

Re: Multiple conversion codes

Top Contributor
# 8
Top Contributor

In AdWords, with one conversion code, you can see the campaign, ad group, ad, keyword and search query that converted. You can also see a list of pages where the conversion occured.

 

You do not need two different conversion codes to track conversions in two ad groups.

 

And if you link AdWords and Analytics you can see way more regarding the activity of users coming from one campaign, ad group, ad, keyword, search term, etc. There's a clickid which is connecting all these dots.

 

Calin Sandici, AdWords Top Contributor | Find me on: Google+ | Twitter | LinkedIn | myBlog
Was my response helpful? If yes, please mark it as the ‘Best Answer.’ Learn how here.

Re: Multiple conversion codes

Top Contributor
# 9
Top Contributor

After inspecting both the AdWords conversion code and the remarketing code, there is little or no difference between them on your web pages. I suspect there is a difference on the back end that allows Google to determine the difference between the remarketing and conversion tags.

 

So, I would think it possible that your SEO wishes to create 5 different remarketing lists. AdWords conversions can also serve as remarketing lists. If the 5 pages represent 5 different properties and the intent is to remarket to those lists differently, 5 different conversion codes would seem appropriate to me.

 

I suggest you ask your SEO what the objective is in creating the 5 different conversions. If remarketing is not one of the objectives, one conversion code will probably work. I think it would be to your advantage to find out what the objective is.

 

Best of Luck!

 

Pete

 

petebardo -- Deadhead doing AdWords