Multiple ads within an ad group
In one ad group I can create multiple ads which target a shared set of keywords. So whenever the matching keyword is entered in a search, how does Google decide which ad from the ad group to display?
Re: Multiple ads within an ad group
Google will use your designated Ad rotation settings to guide them in determining which ad should be displayed.
Read more here: https://support.google.com/adwords/answer/112876?hl=en
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Re: Multiple ads within an ad group[ Edited ]
August 2015 - last edited August 2015
Adding to Mr.Tommy's solution, Google considers other factors like when the ad was created, its approval status etc.. I strongly believe that Ad relevance & Landing Page quality is considered while determining which ads to appear
I manage my accounts on a daily basis so I can keep a close eye on Ad performance and tweak to make sure they're doing well.
You’ll find the data on your campaign’s "Ads" tab, in the "% served" column.