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Multiple Match Types in One Keyword?

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# 1
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I want to include phrase match and modified broad match in one keyword. For this specific example, I would like to use:

 

"Field Inventory" +management

 

Will this work as one keyword? 

1 Expert replyverified_user
1 ACCEPTED SOLUTION

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Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Multiple Match Types in One Keyword?

Top Contributor
# 2
Top Contributor
Hi Gia,
Welcome to the community!

There's an interesting discussion on this exact topic (and a follow on previous discussion too!) which can be found here:

https://www.en.adwords-community.com/t5/Improve-results/Combining-Phrase-Match-and-Modified-Broad-Ma...

Hope that helps.

View solution in original post

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Multiple Match Types in One Keyword?

Top Contributor
# 2
Top Contributor
Hi Gia,
Welcome to the community!

There's an interesting discussion on this exact topic (and a follow on previous discussion too!) which can be found here:

https://www.en.adwords-community.com/t5/Improve-results/Combining-Phrase-Match-and-Modified-Broad-Ma...

Hope that helps.