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Multiple Feeds in Google Merchant Center

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Yes, I know this is a forum about Adwords, but in light of recent news, Merchant Center (Shopping) and Adwords seem like they're about to be very close friends. 

 

(if someone knows of a Merchant Center Q&A community, please link me)

 

My question is, I have broken up all of my products into more specific feeds. 

 

For example:

 

Shirts_Feed.txt

Shoes_Feed.txt

Hat_Feed.txt

etc.

 

This way, I can easily open one feed, do all the necessary editing, save, and reupload. Now, I'm not sure that google see this as a bad, good, or neutral effect, I don't know if it helps, hurts, or does nothing. 

 

My question is, does this help at all, or is there a smarter way to do this, or should I just leave all of my products in one feed and seperate them using the Adwords_Labels attribute?

 

Thank you 

2 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by rashu (Google Employee)
September 2015

Re: Multiple Feeds in Google Merchant Center

Top Contributor
# 4
Top Contributor

currently, google should be neutral with respect to multiple feeds.

 

there can be no duplication, id values must be unique,
and inventory or website changes must be coordinated --
across all registerd feeds.

 

therefore, one single feed is usually best
in terms of keeping track of duplication,
id values, changes, and updates.

 

the choice is rather up to you, but there
is currently a limit of 10 registered feeds --
a single feed can handle approximatly 100,000 items.

 

aside from adwords attributes, google_product_category
and product_type can help catorgize items within a feed --
http://support.google.com/merchants/bin/answer.py?answer=2626314
http://support.google.com/adwords/bin/answer.py?answer=2456103

 

 

View solution in original post

Re: Multiple Feeds in Google Merchant Center

Follower ✭ ✭ ✭
# 2
Follower ✭ ✭ ✭

Correct me if i am wrong

 

You have 3 products A, B & C with 3 different feeds and you want to upload 3 different feed for 1 merchant account.if you satisfy here is my suggestion,

 

Yes, You can upload 3 different feeds with different names in the Google Merchant account but you have to make sure that all the products are unique and there should not be any duplication of the products. 

 

Also you can add all the 3 products to one feed and upload the 1 feed to the Merchant account.

 

Hope this helps

 

Raghu


Re: Multiple Feeds in Google Merchant Center

Top Contributor
# 3
Top Contributor

Hi ChrisNolen,

 

I've been to the Merchant Center forum, but I've never seen a questionoed answered there!

 

Even with 3 feeds, don't they all end up in the same product listing? I really don't know, I only have one feed. I would think loading like this is a good idea, but all three still need to be updated regularly. I'd use Adwords_Labels as well, even if they are separate product listings. Then you can filter products to match your AdGroups and ad copy.

 

Best of Luck!

 

Pete

 

petebardo -- Deadhead doing AdWords
Marked as Best Answer.
Solution
Accepted by rashu (Google Employee)
September 2015

Re: Multiple Feeds in Google Merchant Center

Top Contributor
# 4
Top Contributor

currently, google should be neutral with respect to multiple feeds.

 

there can be no duplication, id values must be unique,
and inventory or website changes must be coordinated --
across all registerd feeds.

 

therefore, one single feed is usually best
in terms of keeping track of duplication,
id values, changes, and updates.

 

the choice is rather up to you, but there
is currently a limit of 10 registered feeds --
a single feed can handle approximatly 100,000 items.

 

aside from adwords attributes, google_product_category
and product_type can help catorgize items within a feed --
http://support.google.com/merchants/bin/answer.py?answer=2626314
http://support.google.com/adwords/bin/answer.py?answer=2456103

 

 

Re: Multiple Feeds in Google Merchant Center

Explorer ✭ ✭ ✭
# 5
Explorer ✭ ✭ ✭
As above posters have said, the number of feeds makes no difference. You should make sure you have your prodcts drilled down well enough that you can bid on them separately, using either adwords_grouping,adwords_label or product_type.

Re: Multiple Feeds in Google Merchant Center

[ Edited ]
Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭

How do you select which Data Feed when creating a new Product Listing Ad campaign? I see the option to select an Extension, and given the options of "all products" or "filtered products" from my linked GMC account. Except how/where do I select the specific data feed that I want to use for my new PLA campaign? 

Re: Multiple Feeds in Google Merchant Center

Visitor ✭ ✭ ✭
# 7
Visitor ✭ ✭ ✭
You can't. But you can create multiple Merchant Center Accounts w/ additional feeds. The accounts just need to be associated with an Adwords user account.

Re: Multiple Feeds in Google Merchant Center

Visitor ✭ ✭ ✭
# 8
Visitor ✭ ✭ ✭
Hi Chris & all here,

I have a same kind of question for my multiple feeds under one merchant center account. I hope you would not mind to help me out.

I have one active feed that is currently running & live & linked with Adwords PLA. Due to some feed quality issues we have a new feed to go live. Some Products are same & as well added a few new. FYI, The product id has been reassigned in to the new feed and there is no product with the same id with the old one. Now to avoid the Google duplicate issue we want to delete the old feed and want to upload the new one.

Now how can we avoid the 3 days reviewing period of Google so that the current PLA Ads would not effect. Because If we keep the old one active Google may find same products in both the feeds with different Product Id and could cause to account suspension.

Sorry If I am not that clear with my question.

Re: Multiple Feeds in Google Merchant Center

Visitor ✭ ✭ ✭
# 9
Visitor ✭ ✭ ✭
Just overwrite the old one with the new one. There should be no 3-day review period. You're just replacing data.

You can do it manually if you want.
>Data Feeds>Manual Upload
Then select the file you want to use.

Re: Multiple Feeds in Google Merchant Center

Visitor ✭ ✭ ✭
# 10
Visitor ✭ ✭ ✭
Hi Rob,

Thanks for the quick response.

I asked the same to Google - See what they relied-

If you create a new ID for a product, this is fine as long there are no duplicate IDs for two products at the same time. You can do this as frequently as you would like, but note that the product with the new ID will now be viewed as a new product and have to go back through the review process, which can take about 3 days.